Responsibilities

• Develop and execute a comprehensive marketing and communications strategy aligned with organizational priorities.
• Ensure clear, consistent messaging that positions United Way as a trusted community leader and catalyst for change.
• Serve as primary media contact and organizational spokesperson, as needed.
• Uphold brand integrity across all platforms and communications.
• Lead integrated marketing campaigns across digital, print, social media, and public relations channels.
• Develop core messaging and personally produce high-impact content, including donor communications, speeches, press materials and campaign assets.
• Direct and manage external PR and creative partners to ensure high-quality, on-brand execution.
• Oversee organizational communications channels, including website, email marketing, and social media.
• Build and maintain media relationships to enhance visibility and coverage.
• Lead development of the annual report and key marketing materials.