Chief Communications and Marketing Officer at University of Nebraska-Lincoln | Lincoln, NE

University of Nebraska-Lincoln

Chief Communications and Marketing Officer

Lincoln, NE (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive UNL's reputation by leading strategic marketing and communications as CCMO, uniting leadership, messaging, and brand across the system.

Own integrated marketing, reputation management, and strategic communications for UNL.
Must-have: 10+ years of senior communications leadership and cross-functional team leadership.
Standout: Proven ability to unite diverse stakeholders and manage brand across system-wide initiatives.

Job Description

Responsibilities

Further the goals of the University of Nebraska–Lincoln by leading strategic marketing and communication and by contributing to the direction of UNL, advising on matters that impact reputation.
Enhance national and international awareness and positive notoriety to continue to build UNL support and enrollment.
Create an understanding of and appreciation for reputation-building strategies and initiatives, aligning UNL leadership, marketers, and communicators in unified and powerful messaging and reputation-building initiatives.
Partner with senior administration and units within Academic Services and Enrollment Management ( ASEM ) and Student Life on the development of marketing and recruitment materials as well as national recruitment campaigns.
Lead the university’s social media platforms.
Develop and execute strategic communication and marketing plans, with staff accountable for public relations, printed and electronic publications such as newsletters, news releases, email announcements, videos, and other multimedia to highlight faculty, staff, student, and university accomplishments.
Lead brand development and standards for the University of Nebraska–Lincoln. Work with Nebraska Athletics Communications and Marketing to appropriately protect licensed assets of the university.
Create connections across the University of Nebraska system to ensure cohesion of brand expression and collaboration on messaging.
Work with Nebraska Athletics to promote university academic content through athletic communications channels, including athletics programs and HuskerVision spots.
Collaborate with counterparts and leaders within the Big Ten to leverage inclusion, best practices, and reputation, including working with the Big Ten Network to produce and place programming and spots to represent UNL academics, research, engagement and other remarkable attributes.
Lead and unite all aspects of UNL communication and marketing, requiring close collaboration with the University of Nebraska system administration, Alumni Association, and the University of Nebraska Foundation on brand initiatives and message alignment.
Maintain and coordinate crisis and emergency communication protocols and readiness.
Promote and maintain a culture of inclusion, openness, and progressive accomplishment.
Lead professionals in strategic marketing, news and issue management, public relations, photography, broadcast services, brand management, digital and social media, and special events.
Lead the university’s social media platforms.
Lead and unite all aspects of UNL communication and marketing, requiring close collaboration with the University of Nebraska system administration, Alumni Association, and the University of Nebraska Foundation on brand initiatives and message alignment.

Requirements

Master’s degree in a communications-related field.
Prior experience serving as a Chief Communications and Marketing Officer, or in an equivalent senior-level executive communications leadership role within a complex organization.
At least ten (10) years of proven communications experience, with a demonstrated record of leading integrated communications and marketing strategies that advance organizational reputation and strategic goals.
At least five (5) years of progressive management experience, including supervision of multidisciplinary communications and marketing teams.
A proven record of consensus-building and collaboration, including the ability to unite diverse stakeholders, work across organizational boundaries, and align distributed teams around shared priorities.
Experience advising senior executives on communications strategy, reputation management, and high-visibility or high-stakes issues.
Demonstrated commitment to inclusion, openness, and ethical leadership.
Exceptional written, verbal, and interpersonal communication skills.

Preferred

Prior experience working in a higher education role.

University of Nebraska-Lincoln

4.1 Glassdoor

The University of Nebraska–Lincoln was chartered as a land-grant university on February 15, 1869, to create opportunity for the state of Nebraska. Home to nine academic colleges, a collaborative campus community and the greatest fans in college athletics. There is no place like Nebraska.Community Guidelines: go.unl.edu/smcg

Founded in 2014

Lincoln, Nebraska, USA

11K employees (471 in marketing)

unl.edu

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