Responsibilities

• Own Email & Lifecycle Campaigns
• Build, launch, and optimize email campaigns in HubSpot and/or Customer.io
• Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention
• Execute both one off campaigns and always-on nurture flows
• Segmentation & Personalization
• Create advanced audience segmentation strategies to improve targeting and relevance
• Continuously refine messaging based on member behavior, lifecycle stage, and engagement data
• Performance & Optimization
• Track and report on campaign performance including open rates, CTR, conversion, and engagement
• Run A/B tests and use data to continuously improve campaign effectiveness
• Support forecasting and performance reporting for marketing and leadership
• Cross-Channel & Collaboration
• Partner with Design and Communications to deliver cohesive, high quality member experiences
• Collaborate with Product and Marketing to align on communications calendar and member touchpoints
• Incorporate direct mail and other channels where relevant to create integrated campaigns
• Campaign Strategy & Innovation
• Propose and execute new campaign ideas, including evergreen and seasonal initiatives
• Identify opportunities to improve engagement, conversion, and retention through new channels or approaches