Responsibilities

• Work within defined strategies and associated tactics on an annual basis to drive business performance. These plans are centered on marketplace and competitive dynamics and assist in building a comprehensive and creative plan of attack.
• Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
• Build knowledge of the competitive marketplace and industry to recommend pricing & promotional approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
• Contributes to financial and business initiatives through established rhythms and assigned projects. Examples include pricing review, CDRM, and P&L performance.
• Stay focused on budgeted revenue and profitability targets and assist in developing plans to adjust as needed as the year progresses.
• Assist in developing and understanding P&L
• Work in partnership with NPI leader to build winning plans that leverage new product launches to grow and take market share.
• Working closely with product and brand marketing, the best ways to capitalize on new products while building plans, materials, and assets for the customer base.
• Assist with developing consumer facing marketing plans digitally and in brick and mortar
• Consolidate customer promotional calendars & consumer marketing calendars and ensure customer and consumer facing promotions are aligned.