Channel Marketing Senior Specialist

Irving, TX (On-site)

$90K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 days ago

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Job Summary

Own and coordinate partner operations from lead management and CRM hygiene to MDF administration and partner events, ensuring accuracy and timely execution across channels.

  • Lead mapping, SPIF payout processing, and calendar maintenance
  • Partner enablement, events, and performance tracking

Job Description

Responsibilities

  • Own lead mapping, lead uploads, and SPIF payout processing in close coordination with channel sales and operations teams, ensuring accuracy and timeliness
  • Support end-to-end execution of 1:many to- and through-partner events—coordinating with partner managers and SDRs, managing seller assignments, and assisting with account creation logistics
  • Maintain a Global Marketing Calendar by adding and updating all channel events, ensuring cross-functional visibility
  • Own Microsoft Dynamics CRM contact hygiene and partner email list maintenance to preserve data integrity across all partner communications
  • Manage swag fulfillment from internal team via intake fulfillment processes
  • Collaborate with Channel Marketing Managers to support the development of co-branded assets, partner enablement materials, and joint go-to-market initiatives
  • Track and report on operational metrics, program execution timelines, and partner engagement activities using Excel and internal reporting tools
  • Support MDF program administration, partner portal content updates, and other channel marketing operational workstreams as needed
  • Build familiarity with TrendAI™’s partner ecosystem, including distributors, VARs, MSSPs, and GSIs, as a foundation for future partner-facing responsibilities

Requirements

  • 2–4 years of experience in channel marketing, partner operations, marketing operations, or a related B2B marketing role
  • Exceptional attention to detail—accuracy and follow-through are non-negotiable in this role
  • Advanced proficiency in Microsoft Excel for reporting, data manipulation, tracking, and analysis
  • Hands-on experience with CRM platforms; Microsoft Dynamics preferred
  • Familiarity with marketing tools and platforms including gifting/direct mail solutions
  • Strong written and verbal communication skills; comfortable managing requests and timelines across multiple stakeholders
  • Proven ability to manage multiple workstreams simultaneously in a fast-paced, matrixed environment
  • Curiosity about the cybersecurity industry and the channel partner ecosystem; prior experience in technology a plus
  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience

Benefits

  • Comprehensive medical, dental and vision insurance
  • Life insurance
  • Short & Long Term Disability
  • Pre-partum, maternity, parental and medical leave
  • Mental Health Wellness Program
  • Adoption Assistance
  • Wellness Incentive
  • Pet Insurance
  • 401(k) with company match
  • Paid Time Off
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Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.Fueled by decades of security expertise and relentless innovation, Trend leverages the full power of AI to protect over 500,000 enterprises and millions of individuals across clouds, networks, endpoints, and devices.At the core of this protection is Trend Vision OneTM, the only AI-powered enterprise cybersecurity platform that centralizes cyber risk exposure management and security operations, delivering robust layered protection across on-premises, hybrid, and multi-cloud environments.This platform is fueled by world-class threat intelligence and insights that help defend organizations from hundreds of millions of threats every day.With 7,000 employees across 70 countries, Trend empowers security leaders to stay ahead of threats, driving proactive security outcomes across the entire attack surface. This includes critical environments like AWS, Google, Microsoft, and NVIDIA.Proactive security starts here.

Founded in 1996
JPN
7.9K employees (456 in marketing)

Traffic Signals

Monthly Visitors
8M
Monthly Google Ads Budget
$323.9K
Traffic Source Mix
Search
36.9%
Direct
56.5%
Referral
5%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~7.9K

Marketing Team

Marketing Team Size
356 (5% of company)
Median Career Experience
15 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1

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