Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Channel Marketing and Partner Development Manager
Morris Plains, NJ (Hybrid)
$125K/yr – $155K/yrMid LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the channel strategy and partner enablement, aligning marketing, sales, and product input to drive partner revenue and market share.
- Channel ownership and enablement: develop campaigns, campaigns resources, and training that boost partner engagement.
- Cross-functional alignment: work with Sales, Customer Marketing, Product, and operations to ensure channel plans meet business priorities.
- Measurement cadence: track partner engagement, program performance, and ROI to guide budget and iterations.
Job Description
- Develop and execute channel engagement, enablement, and marketing strategies with and for channel partners to drive growth, increase market share, and support business objectives
- Develop, activate, and support sales enablement resources, channel marketing campaigns and demand generation initiatives that drive partner engagement and revenue growth
- Serve as a strategic partner to key distributors by supporting business planning, growth initiatives, capability development, and overall channel effectiveness
- Manage channel marketing budgets and measure program effectiveness through market analysis, partner engagement metrics, and performance reporting
- Collaborate with Sales, Customer Marketing, Product Management, and other cross-functional teams to align channel initiatives with business priorities
- Lead channel engagement, communications, training, and enablement initiatives that strengthen partner relationships, capabilities, and business performance
- Partner with the Channel Partner Portal Manager to ensure the portal delivers a compelling user experience, relevant content, and strong adoption of channel programs, partner resources, and digital platforms
- Support commercialization of new products and strategic business initiatives through partner readiness, enablement, communications, and launch activation plans
- Stay up to date with industry trends and best practices in channel partner development, engagement and marketing
Solstice Advanced Materials
At Solstice Advanced Materials, we advance science for smarter outcomes, helping customers in more than 120 countries deliver real-world impact every day. Our next-generation materials and world-renowned brands—including Solstice®, Genetron®, Aclar®, Spectra®, FlukaTM, and HydranalTM—enable critical applications in refrigerants, semiconductor manufacturing, data center cooling, alternative energy, protective fibers, healthcare packaging and more. Backed by more than 5,700 patents and pending applications worldwide, a century of innovation and approximately 4,000 employees worldwide, we help today's most vital industries set the pace of progress.See how we’re transforming the essential into the exceptional: Visit https://www.solstice.com/
Traffic Signals
Monthly Visitors
37.6K
Traffic Source Mix
Search
15.4%
Direct
25.7%
Referral
3.7%
Social
1.6%
Paid
3.6%
Headcount Trend
Current headcount: ~838
Marketing Team
Median Career Experience
19 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
4
People
HR / Recruitment
Marketing Leadership
Hilary Gwisdala, APR
Senior Director, Corporate Marketing
At the company for 10 months
Hillary Campbell
Sr. Director, Customer Marketing | Refrigerants and Applied Solutions
At the company for 10 months
Melanie Waddell
Senior Director Customer Marketing
At the company for 10 months
Lindsay Antoniuc
Senior Manager Talent Acquisition
At the company for 4 months
