Channel Marketing Manager

Boston, MA (On-site)

$93K/yr – $110K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the intermediary marketing engine, coordinating cross-channel campaigns, partner data packs and product launches to move intermediary distribution and advisors from awareness to adoption.

  • Growth & Partnerships: Own multi-channel campaigns, partner data packs, and collateral updates to unlock partner-driven demand.
  • Performance & Compliance: Analyze results, report to leadership, and coordinate compliance reviews to keep campaigns aligned with regulations.
  • Enablement & Education: Produce partner-focused materials, enable sales with tools and training, and support events and launches.

Job Description

Responsibilities

  • Serve as primary Marketing liaison for Intermediary Sales, ensuring seamless communication and alignment with Victory Capital's strategic objectives
  • Develop and manage Intermediary Marketing campaign calendar, project plans and timelines
  • Build and execute multi-channel marketing campaigns to drive awareness, engagement and conversion in Victory Capital’s products and strategies
  • Strategically leverage distribution partner data packs for marketing initiatives that help grow sales
  • Analyze campaign performance data, provide optimization recommendations and report results to leadership
  • Understand financial markets, products, industry topics or trends, and content development to maintain standards put forth by the company and industry
  • Support product launches and product changes through management of related project plans and client communications
  • Develop specialized product marketing materials and educational content tailored to Intermediary partners
  • Support sales enablement tool development and training material creation
  • Assist with event marketing and conference support

Requirements

  • Bachelor's degree in marketing or business
  • 5+ years of experience in a marketing or channel marketing role
  • Demonstrated success developing marketing programs; asset management or financial services experience is preferred
  • Experience working with intermediary and national accounts distribution partners and financial advisors is a plus
  • Strong project management skills with ability to manage multiple initiatives simultaneously
  • Exceptional attention to detail with ability to maintain accuracy across deliverables
  • Proven ability to successfully build internal and external business relationships
  • Excellent communication skills
  • Ability to set goals, work independently or collaboratively and drive results

Preferred

Benefits

  • Victory Capital Management offers excellent Medical, Dental, Vision plans, Flexible PTO, Family Medical and Disability Leaves, Education Tuition Reimbursement and a 401k plan with a generous employer match.
Victory Capital logo

Victory Capital

3.7 Glassdoor

Victory Capital (NASDAQ: VCTR) is a diversified global asset management firm. We serve institutional, intermediary, and individual clients through our Investment Franchises and Solutions Platform, which manage specialized investment strategies across traditional and alternative asset classes. Our differentiated approach combines the power of investment autonomy with the support of a robust, fully integrated operational and distribution platform. Clients have access to focused, top-tier investment talent equipped with comprehensive resources designed to deliver competitive long-term performance.Victory Capital is headquartered in San Antonio, Texas. To learn more, visit www.vcm.com.Important disclosures: vcm.com/social-media-guidelines-and-disclosures Mutual funds distributed, and brokerage services provided, by Victory Capital Services, Inc. (VCS). Advisory Services offered by Victory Capital Management Inc., an affiliate of VCS.

Founded in 1993
San Antonio, Texas, USA
614 employees (39 in marketing)
59% recommend to a friend
72% CEO approval

Traffic Signals

Monthly Visitors
241.5K
Traffic Source Mix
Search
28%
Direct
66.9%
Referral
4.7%
Social
0.1%
Paid
0.2%

Headcount Trend

Current headcount: ~614

Marketing Team

Marketing Team Size
33 (5% of company)
Median Career Experience
13 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.1B
Last Raise
$1.1B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.1B
  • Jul 2024
    Post IPO Equity

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