ASSA ABLOY

Channel Marketing Manager

Lake Forest, CA (On-site)

$109K/yr – $172K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own showroom channel strategy and merchandising with end-to-end program delivery; align Sales, Product, Brand, and Digital to execute cohesive showroom experiences; manage budgets, vendors, and events to drive partner engagement and incremental revenue.

  • Own the showroom merchandising program from strategy through implementation and quarterly optimization.
  • Coordinate cross functional teams to ensure consistent showroom experiences and collateral across channels.
  • Manage project plans, budgets, vendors, and CRM/event logistics to hit launches and annual plans.

Job Description

  • Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance
  • Develop and execute Channel Marketing strategies
  • Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies
  • Adept at synthesizing complex issues and input into succinct summaries and action plans.
  • Assume the project management role through the development and maintenance of complete and accurate project plans that ensure the timely implementation of merchandising programs, tradeshows, and collateral print material for new product launches.
  • Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue
  • Lead cross functional teams in developing store fixtures, promotional & point of purchase materials. Seek new methods and improvements for communicating with end users and architects in the showroom.
  • Work closely with Product, Brand, and Digital Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence
  • Define showroom channel strategy, including customer segmentation, assortment alignment, and experience standards
  • Manage channel dynamics including pricing integrity, reseller policy execution, and unauthorized seller mitigation

Marketing Team

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