Channel Marketing Manager

San Francisco, CA (Remote)

$136K/yr – $170K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive global partner marketing by building a scalable framework and GTM for Airlock Digital’s channel programs.

  • Own and scale partner marketing programs across resellers, MSPs, and alliances to drive pipeline.
  • Must-have: 5–8+ years in B2B marketing with channel/partner experience.
  • Standout: Global partner programs, MDF management, and cross-functional execution.

Job Description

Responsibilities

  • Design and build Airlock Digital’s global Partner Marketing framework from scratch, aligned to overall marketing and channel growth objectives
  • Define partner segmentation, engagement models, and go-to-market motions across different partner types (resellers, MSPs, technology alliances, etc.)
  • Establish best practices, playbooks, and scalable processes for partner marketing execution
  • Develop and manage channel enablement materials, campaigns, and programs that help partners effectively market, position, and sell Airlock Digital
  • Create partner-ready assets including messaging, campaign kits, content, co-brandable materials, and sales enablement tools
  • Support partner onboarding and ongoing enablement in collaboration with Channel Alliance Managers
  • Run Partner SPIFs as needed to support growth channels and Partner optimization
  • Plan, execute, and optimize global and regional partner marketing campaigns to drive pipeline and revenue through the channel
  • Manage Marketing Development Funds (MDF), including strategy, guidelines, approvals, tracking, and ROI measurement
  • Partner with channel teams to support joint webinars, events, digital campaigns, and field marketing activities

Requirements

  • 5–8+ years of B2B marketing experience, with significant focus on channel or partner marketing
  • Experience in enterprise SaaS; cybersecurity experience strongly preferred
  • Proven ability to build and scale partner marketing programs from the ground up
  • Strong understanding of channel ecosystems and partner-led go-to-market models
  • Experience managing MDF and measuring partner marketing ROI
  • Excellent stakeholder management skills, with the ability to influence and collaborate across teams and partners globally

Preferred

  • Experience working with global partners across multiple regions
  • Background supporting VARs, MSSPs, or strategic technology alliances
  • Strong analytical mindset with comfort using data to drive decisions

Benefits

  • Medical, dental, and vision insurance
  • 401K Plan with 4% Company Match
  • Life and Disability Programs
  • Paid Parental Leave
  • Paid time off and Paid Holidays
  • Volunteer and Birthday Time off
  • Home Office Allowance
Airlock Digital logo

Airlock Digital

5.0 Glassdoor

Airlock Digital is the global leader in application control and allowlisting, trusted by organizations worldwide to protect against ransomware, malware and other cyber threats. Our deny by default solution enables customers to run only the applications and files they trust, with all others blocked from executing. This approach minimizes attack surfaces and helps organizations align their cybersecurity strategies with government frameworks and standards.Serving customers globally, Airlock Digital supports a broad spectrum of industries, including financial services, healthcare, manufacturing and government. We protect legacy systems and the latest versions of the Windows, macOS and Linux operating systems, enabling us to secure modern environments as well as older technologies. Our scalable, simple-to-implement solution forms a key pillar of cybersecurity strategies, delivering robust protection to organizations of all sizes.

Founded in 2013
Adelaide, South Australia, AUS
122 employees (5 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
22.6K
Monthly Google Ads Budget
$603
Traffic Source Mix
Search
48.9%
Direct
38.9%
Referral
6.8%
Social
4.4%
Paid
1%

Headcount Trend

Current headcount: ~123

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
20 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
2