Channel Marketing Associate

Ontario, CA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive customized channel promotions and packaging programs for consumer goods, coordinating cross-functional teams to deliver sell-in collateral and account-specific items.

  • Own development of channel promotions, packaging configurations, and sales collateral for customer sell-in.
  • Must-have: Minimum 2 years in consumer packaged goods marketing with POS/display experience.
  • Standout: Cross-functional project leadership with Oracle processes and external vendors.

Job Description

Responsibilities

  • Primary role is to create customized channel and customer promotions, products and packaging (based on understanding of channel shoppers and customers) and associated sales presentations/collateral for customer sell-in by account Sales Managers.
  • Product/Package Opportunity Analysis. Conduct market product and packaging “gap analysis” (using syndicated data and visual store checks) to determine opportunities at individual accounts.
  • Product Packaging/Program Customization. Development of channel, customer customized programs and packaging configurations with assigned members of the Sales Team through Oracle processes. Manage and generate proposed new item samples and mock ups as it pertains to assigned channel of the business working with outside vendors and Pentel Buyer.
  • Profitability Analysis. Analysis of new items and displays for cost and profitability in a specific customer or channel per company profitability goals.
  • Project Management. Manage projects from idea to commercialization interacting with cross-functional team using company project management system.
  • Packaging and Display Execution. Develop and manage execution of proposed new item mixes and new custom displays including graphics, spec information, product mix, item#, and UPC.
  • Sales Collateral Development. Develop sales collateral to help sell-in of new programs, products and promotions.
  • Sales Partner Collaboration. Partner with sales team to attend and participate in new product POG and BTS account meetings and other account meetings as necessary.
  • Consumer Promotion Development. Participation in strategic development of new promotions, new product mix ideas and participation in new product naming brainstorming meetings.
  • Sales Presentations. Assist in development of PowerPoint presentations for sales account meetings and marketing department presentations as requested.
  • Cross-Functional Coordination. Coordinate, execute and manage marketing details of account accepted new item and display programs with a wide range of cross-functional departments internally and externally.
  • Social Media Platform Team Member/Contributor. Participate/serve in monthly planning meetings (lead by Digital Marketing Supervisor) and contribute to digital marketing calendar product and promotional content + key e-commerce account planning.
  • Attendance and punctuality are an essential job duty.

Requirements

  • Bachelor’s degree (business, marketing or finance preferred)
  • Minimum of 2 years’ experience working in consumer packaged goods marketing preferably in a trade marketing position
  • Experience with point-of-purchase display development and packaging graphic development
  • Excellent verbal and written communication skills
  • Good presentation skills
  • Strong analytical and problem solving skills
  • Team player
  • Detailed oriented & very organized
  • Strong ability to track projects and follow up appropriately
  • Ability to think creatively
  • Ability to interact and communicate professionally with all levels of the organization as well as externally with vendors and customers
  • High proficiency in Microsoft Windows applications and Microsoft Office software, especially PowerPoint & Excel
  • PC Desktop knowledge and usage required
  • Must be able to meet deadlines and must be very organized
  • Ability to multi-task and work on different projects depending on deadlines
  • Must be able to speak and present effectively

Preferred

  • Proficiency in Adobe Creative Suite is a plus
  • Familiarity with NPD, Nielsen, IRI or other syndicated POS data is a major plus
  • Familiarity with Oracle

Benefits

  • Medical
  • Dental
  • Vision
  • Life Ins. AD&D
  • Sup. Life
  • Vacation
  • Sick (6)
  • 401K
  • Holidays (12)
Pentel of America LTD logo

Pentel of America LTD

For over 70 years, Pentel has supplied the world with the highest quality products. We are a leader in innovation with a commitment to excellence. Pentel is the only writing instrument company to receive the Deming Award for recognition of the highest standard of quality.Pentel invented roller ball technology...the smoothest way to express ideas. Pentel pioneered graphite lead and our Super Hi-Polymer Lead is the market leader. Our mechanical pencil inventions remain the hallmark of the industry.We take pride in our craftsmanship. Every Pentel mechanical pencil, lead, eraser, pen and correction fluid is manufactured by our own factories. No other manufacturer can match this commitment to manufacturing excellence.We are as committed to quality products as we are to education and worthwhile causes. We sponsor numerous educational programs and donate products to libraries, schools and organizations of need. Pentel proudly offers a environmentally friendly line of writing instruments, Recycology. Our product's dozen boxes, master cartons and blister cards are printed on recycled and recyclable materials. Pentel is working with you to create a healthier environment.At Pentel, your satisfaction is guaranteed. Every product is backed with a lifetime warranty against defects in materials and workmanship.Past, present and future, Pentel offers superior quality, innovative products and the maximum value for every dollar spent.

Founded in 1965
Torrance, California, USA
174 employees (18 in marketing)

Traffic Signals

Monthly Visitors
189.5K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
57.5%
Direct
34.5%
Referral
4.4%
Social
3%
Paid
0.5%

Headcount Trend

Current headcount: ~176

Marketing Team

Marketing Team Size
15 (9% of company)

Funding

Last Raise
Series Unknown, 21 years ago