Responsibilities

• Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.
• Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS.
• Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis.
• Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment.
• Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting.
• Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.

Requirements

• 8+ years of SEM experience with deep hands-on expertise in Google Ads at scale.
• You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency.
• You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards.
• You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics.
• You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering.
• You actively manage AI agents as part of how you operate. Orchestrating AI is already part of your workflow.
• You want to own something. This is a single-IC role with a wide scope and real autonomy.

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development