Responsibilities

• Define, implement, and continuously refine standardized processes that ensure quality, accuracy, and efficiency in campaign execution
• Establish and enforce advanced optimization frameworks, including clear prioritization and order of operations across campaigns
• Develop and scale best-in-class tactical plans for new and existing clients, ensuring alignment with platform best practices and client objectives
• Conduct ongoing quality assurance reviews to identify gaps, resolve inconsistencies, and elevate overall campaign performance
• Identify, evaluate, and integrate new audience strategies, data sources, and technology partners that enhance campaign performance and scalability
• Operationalize and standardize advanced search strategies across platforms (e.g., Google Ads, Microsoft Ads), ensuring consistent adoption across teams
• Define and implement best practices for measurement and attribution, enabling clear, actionable insights into campaign effectiveness
• Partner cross-functionally to strengthen integration of paid search within broader channel, data, and media strategies
• Identify opportunities to expand into adjacent capabilities (e.g., influencer/search integrations), ensuring structured and measurable execution
• Represent Butler/Till externally through conferences, panels, publications, and industry forums to position the agency as a leader in paid search activation

Requirements

• EDUCATION – Bachelor’s or Advanced degree in Communications, Public Relations, Marketing or a related field (or commensurate experience)
• EXPERIENCE – 8+ years of experience in digital marketing, advertising, or media field including:
• 5+ years of leadership/supervisor experience
• Agency experience
• Significant experience with Paid Search campaign activation, including stewardship of budgets in over $100k
• Experience with strategic tactical planning
• Experience in highly regulated industries preferred, such as Pharmaceuticals, Financial Services, Medical Insurance, Housing, Employment, Credit, or Political campaigns
• Experience with AdTech tools such Floodlights, Campaign Manager, Brand Safety, Google Analytics, Sprinklr, etc.
• Excellent verbal, written, and presenting skills

Preferred

Benefits

• full benefits package
• paid time off benefits, including 100% paid parental leave