Own the standardization and excellence of paid search execution across campaigns, with ownership of measurement, audience strategies, and cross-channel integration.

• Responsibilities: Define, implement, and continuously refine standardized processes that ensure quality, accuracy, and efficiency in campaign execution
• Responsibilities: Establish and enforce advanced optimization frameworks, including clear prioritization and order of operations across campaigns
• Responsibilities: Develop and scale best-in-class tactical plans for new and existing clients, ensuring alignment with platform best practices and client objectives
• Responsibilities: Conduct ongoing quality assurance reviews to identify gaps, resolve inconsistencies, and elevate overall campaign performance
• Responsibilities: Identify, evaluate, and integrate new audience strategies, data sources, and technology partners that enhance campaign performance and scalability
• Responsibilities: Operationalize and standardize advanced search strategies across platforms (e.g., Google Ads, Microsoft Ads), ensuring consistent adoption across teams
• Responsibilities: Define and implement best practices for measurement and attribution, enabling clear, actionable insights into campaign effectiveness
• Responsibilities: Partner cross-functionally to strengthen integration of paid search within broader channel, data, and media strategies
• Responsibilities: Identify opportunities to expand into adjacent capabilities (e.g., influencer/search integrations), ensuring structured and measurable execution
• Responsibilities: Represent Butler/Till externally through conferences, panels, publications, and industry forums to position the agency as a leader in paid search activation