CCA Director of Brand Communication and Experience

New Jersey, USA (On-site)

$45/hr – $78/hrDirector/Executive3+ years expOther

Posted 1 day ago

Job Summary

The Director of Brand Communications and Experience owns the strategy and execution of CCA's brand, communications, and patient/staff experience programs, aligning identity, reputation, and stakeholder engagement across all touchpoints while leading collaboration with executives, operations, clinical teams, and community partners.

  • Own brand identity and messaging across patient, provider, employee, and community channels
  • Shape patient engagement and overall care experience initiatives
  • Collaborate with leadership and operations to align priorities with the mission and values

Job Description

Responsibilities

  • The Director of Brand Communications and Experience is responsible for leading CCA’s brand strategy, communications, reputation management, and patient/staff engagement experience initiatives.
  • This role ensures a consistent and engaging organizational identity across all patient, provider, employee, and community touchpoints while fostering trust, strengthening stakeholder relationships, and enhancing the overall care experience.
  • The Director of Brand Communications collaborates closely with executive leadership, operational teams, clinical departments, and community partners to develop communication strategies that support organizational priorities, improve patient engagement, and reinforce the organization's mission, vision, and values.
  • Ensure consistent brand identity, messaging, and positioning across all communication platforms and patient-facing materials.
  • Monitor public perception and implement initiatives that strengthen organizational reputation and community trust.
  • Lead initiatives designed to improve patient satisfaction, access, engagement, and overall experience.
  • Liaison between CCA and potential new onboarding practices interested in joining CCA Complete onboarding tasks of new providers coming into CCA practices to ensure successful onboarding practice (s).
  • Analyze patient feedback, survey results, and experience metrics to inform strategic recommendations.
  • Promote a patient-centered culture focused on quality, compassion, and service excellence.
  • Represent the organization at community functions, meetings, and industry events as appropriate.

Requirements

  • 3-5 Years of experience
  • Bachelor's degree Required
  • 3-5 years’ experience in the role of ensuring staff and provider engagement meets industry standards and establishing development planning and execution of the project plan.

Benefits

  • Cooper offers full and part-time employees a comprehensive benefits program, including health, dental, vision, life, disability, and retirement.
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Cooper University Hospital

Cooper University Health Care is the leading provider of comprehensive health services, medical education and clinical research in Southern New Jersey and the Delaware Valley. With over 700 physicians in over 75 specialties, Cooper is uniquely equipped to provide an almost unlimited number of medical services.

Camden, New Jersey, USA
634 employees (1 in marketing)

Salaries

Posted range

$45/hr – $78/hr

Taken straight from the job posting.

See all Cooper University Hospital salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Traffic Signals

Monthly Visitors
580.2K
Monthly Google Ads Budget
$63K
Traffic Source Mix
Search
43.4%
Direct
47.3%
Referral
6.8%
Social
1.3%
Paid
1.1%

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Current headcount: ~634

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CCA Director of Brand Communication and Experience

Cooper University Hospital · New Jersey, USA · On-site