The Caverns Marketing Coordinator

Tennessee, USA (Hybrid)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 1 day ago

Job Summary

Own the full marketing lifecycle for The Caverns live events, focusing on driving ticket sales, social media growth, and multimedia content creation across venues and experiences. Manage campaigns, partnerships with artists and agents, and audience engagement while tracking performance and optimizing reach.

  • Lead marketing campaigns and promotions
  • Manage social channels and audience engagement
  • Create and coordinate photo/video content with vendors

Job Description

Responsibilities

  • 1. Show Marketing & Ticket Sales
  • Coordinate marketing efforts for concerts, festivals, and all venue experiences.
  • Assist in developing and executing marketing plans for all event announcements and on-sale campaigns.
  • Along with the marketing director, collaborate with artists, agents, and managers to maximize promotional opportunities.
  • Identify creative ways to increase ticket sales and attendance.
  • Monitor sales trends and recommend marketing initiatives to improve performance.
  • Lead email marketing campaigns, audience segmentation, and promotional calendars.
  • Track and distribute promotional ticket giveaways.
  • Recruit and manage a street team responsible for distributing printed promotional materials (posters, flyers, etc.) and submitting photo documentation of placements to track outreach efforts.
  • 2. Social Media Management

Requirements

  • 1–2 years of experience in marketing, social media, communications, live events, entertainment, tourism, or a related field.
  • Strong writing and communication skills.
  • Experience creating content for Instagram, Facebook, TikTok, YouTube, and emerging platforms.
  • Proficiency creating and editing short-form video content for social media.
  • Basic graphic design skills, including experience using Adobe Photoshop, Affinity, or similar creative software.
  • Familiarity with social media analytics and reporting tools.
  • Experience with Google Sheets and/or Microsoft Excel preferred.
  • Strong organizational and project management skills, with the ability to manage multiple priorities and work independently.
  • Passion for live music, entertainment, and tourism.
  • Must reside within 30 miles of The Caverns.

Benefits

  • Employer-sponsored health and dental insurance (employee contribution required).
  • 401(k) retirement plan with company match.
  • Access to live concerts and occasional ticket opportunities for friends and family, based on availability.
The Caverns logo

The Caverns

2.0 Glassdoor

Located in Grundy County, Tennessee, The Caverns is a world-renowned destination known for live music in beautiful natural settings, the Emmy-winning PBS television series The Caverns Sessions, and a magical cave system for different skill levels of exploration. Inside The Caverns 1,200 person capacity subterranean venue, guests to “The Greatest Show Under Earth” revel in the prehistoric venue’s natural acoustics and otherworldly beauty. The 6,000 person capacity outdoor amphitheater sits at the foot of the Cumberland Plateau with the rolling Tennessee hills as a backdrop. Whether underground or above ground, live music at The Caverns is a bucket list experience that keeps fans coming back time and again. Yurt lodging and on-site camping are available after most shows. Daily guided walking tours and adventure cave tours of The Caverns cave system offered 7 days a week.

Founded in 2018
Pelham, Tennessee, USA
35 employees (9 in marketing)
0% recommend to a friend

Salaries

Posted range

$45K/yr – $55K/yr

Taken straight from the job posting.

See all The Caverns salaries

Marketing Team

Marketing Team Size
5 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
68.6K
Traffic Source Mix
Search
78.8%
Direct
11.8%
Referral
4.7%
Social
3.8%

Headcount Trend

Current headcount: ~35

Recent News

The Caverns logo

The Caverns Marketing Coordinator

The Caverns · Tennessee, USA · Hybrid