Responsibilities

• Develop, implement, and measure strategic marketing, communications, and PR programs that enhance the University Dining brand.
• Oversee marketing content and communications across all channels, including publications, digital media, and social platforms.
• Ensure consistent brand identity, messaging, and visual standards across all internal and external communications.
• Conduct market research with a strong emphasis on student engagement to identify trends and develop optimized strategies.
• Drive growth initiatives such as meal plan sales campaigns, retail revenue, catering, and special events.
• Manage the production, distribution, and quality of all dining-related marketing collateral, including print, social media, websites, and logo usage.
• Forges collaborative relationships with the operations team to create transformative customer experiences.
• Develop short- and long-term strategic marketing and communication plans, including annual budgets.
• Track performance against mission, goals, and financial targets.
• Implement evaluation and reporting systems to measure effectiveness and drive continuous improvement.

Requirements

• Minimum of 3 years of marketing experience, preferably within Hospitality, Foodservice, or Education settings.
• Strong creative, strategic, analytical, and organizational skills.
• Proven ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
• Excellent written and verbal communication skills.
• Experience designing and executing comprehensive annual marketing, communications, and PR plans.
• Demonstrated success in managing multi-channel communication strategies.
• Experience developing and managing budgets.
• Strong presentation skills and comfort communicating with clients and stakeholders.
• Hands-on experience overseeing design and production of print and digital materials.
• Proven track record of driving improvements, influencing stakeholders, and managing change.