Campaign Strategist at Crawford Group | USA | $3K/wk – $3K/wk

Crawford Group

Campaign Strategist

USA (Remote)

$3K/wk – $3K/wkSenior Level10+ years expContract

Posted 3 months ago

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Job Summary

Drive integrated SMB campaign planning and optimization across COEs in a global, matrixed organization.

Own cross-functional SMB campaigns aligning Paid, Social, and Email with shared MQL targets.
Must-have: 10+ years in B2B SMB/SAAS campaign marketing.
Standout: Proven ability to navigate matrixed orgs and optimize funnel performance.

Job Description

Responsibilities

Integrated Campaign Orchestration: Lead the planning and cross-functional coordination of global SMB campaigns to drive MQLs, connect rates and meetings. You will align marketing COES (Paid, Social, Email) on strategic priorities and shared target metrics.
Operational Diagnosis & Optimization: Constantly audit and assessment of the current SMB marketing motion to identify "broken" links in the funnel. Develop and implement streamlined processes for program implementation and marketing efficiency.
Cross functional management: Navigate a complex stakeholder landscape, working across Centers of Excellence (COEs) to ensure cohesive execution of the marketing strategy.
Campaign Planning: Develop and present quarterly marketing plans to internal and external stakeholders.
Customer Journey Mapping: Deeply understand the B2B SMB buyer’s journey. Ensure that all marketing activities—from acquisition to lifecycle—are aligned with the customer's needs and business objectives.
Data & Performance Management: Partner with Analytics to track, analyze, and report on performance and recommend optimizations. Leverage various data sources to assess challenges and opportunities and pivot strategy based on data-driven insights.

Requirements

Experience: 10+ years of experience in Campaign Marketing or Integrated Marketing, with a heavy emphasis on B2B SMB segments with emphasis on SAAS.
Matrix Navigation: Proven track record of influencing and driving results within highly matrixed, global organizations.
Analytical Rigor: Strong data and administrative mindset. You must be comfortable working with relational databases and using Excel to report on complex data sets.
Operational Proficiency: Hands-on experience with project management and familiarity with B2B funnel and analytics. You should understand "how the pipes work" in a marketing tech stack.
Self-Sufficiency: A true self-starter who can operate/navigate with little direction. You are not afraid to ask the right questions to move a project forward.
Education: Minimum of a Bachelor’s degree.
Adaptability: Ability to thrive in a "start-up style" environment within a larger corporation where processes are still being defined.
Location: Can work remotely from within the U.S.
Duration: Full-time, consulting

Benefits

benefits available if eligible.

Crawford Group

Crawford Group is a Marketing and Events Experts agency delivering strategy, planning, and execution across the full marketing lifecycle.We support marketing teams with scalable, high-impact solutions, and experts.Our experts plug directly into your team to support your digital marketing, creative, events, and content needs. With agile teams and proven workflows, we help leading brands move faster, collaborate better, and achieve real results.From campaign execution to event production and MarTech optimization, Crawford Group helps you scale smarter.

Founded in 1997

Campbell, California, USA

131 employees (42 in marketing)

www.crawfordgroup.com