Responsibilities

• Integrated Campaign Strategy & Execution: You plan and run end-to-end campaigns across digital channels: paid social, email, content, partnerships, and events. You build campaigns that move educators and parents from first awareness to active subscription. You accelerate audience segmentation, brief development, creative iteration, and performance analysis. You don’t launch and forget, you optimize in-flight and document what you learn.
• Campaign Messaging & Content: You develop campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parents. You pressure-test messaging, generate variants at scale, and adapt content efficiently across email, social, paid, and partner channels, without losing brand voice. You work closely with Twinkl's global and local creative, copy, and design teams to bring campaigns to life.
• Performance, Reporting & Playbook Building: You own your numbers. You set campaign goals, track performance across the funnel, report ROI to stakeholders, and use analytics tools to surface insights faster than a manual dashboard ever could. You build reusable campaign templates and playbooks that make every subsequent campaign smarter and more efficient.
• Partnerships & Channel Activations: You identify and manage partnership activations and advertising placements that extend Twinkl's reach into high-value educator and parent communities. You evaluate placement performance with rigor and reallocate budget based on data, not relationships.
• Event Marketing: You support Twinkl U.S.'s event presence through educator conferences, virtual webinars, and community activations to ensure each one ladders up to a campaign goal and has a clear conversion pathway before, during, and after.
• Post-Event Lead Nurturing: You partner with customer and community marketing to turn event interest into active users, designing follow-up sequences and conversion plays informed by behavioral data and segmentation.
• Budget Management: You allocate and manage campaign budgets strategically to maximise impact per dollar and flagging tradeoffs clearly.
• Global Collaboration: You work closely with Twinkl's international marketing, content, and creative teams to localize campaigns, adapt global assets for the U.S. market, and ensure brand alignment across every activation.