Campaign Marketing Manager, Education Market at Siemens | Raleigh, NC | $75K/yr – $129K/yr

Siemens

Campaign Marketing Manager, Education Market

Raleigh, NC (On-site)

$75K/yr – $129K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-channel campaigns for education-focused buyers with tight cross-functional alignment to sales and product, and translate insights into ROI.

Campaign ownership: end-to-end execution across digital, content, email, webinars, events, and social.
Cross-functional alignment: sync with digital, product, and reputation marketing to ensure strategy-to-execution consistency.
Sales partnership: provide market insights, reports, and campaign updates that support acquisition and expansion across the funnel.

Job Description

Design and develop comprehensive, multi-channel marketing campaigns (e.g., digital advertising, content marketing, email marketing, webinars, events, social media) tailored to the vertical's target audience.
Identify compelling messaging and value propositions that resonate with the specific needs and challenges of customers in education.
Collaborate with digital marketing, product marketing, and our reputation marketing teams to ensure alignment of campaign strategy and execution.
Work closely with the sales teams (including business development) to understand their priorities, challenges, and opportunities, ensuring marketing efforts directly support sales objectives and span the journey from.
Act as a trusted advisor to sales, providing market insights, reporting, and campaign updates spanning acquisition and expansion objectives.
Lead all aspects of the end-to-end execution of marketing campaigns, working with internal creative teams, external agencies, and marketing operations.
Manage campaign budgets, timelines, and resources effectively.
Ensure all marketing activities align with brand guidelines and regulatory requirements.
Partner with third parties to amplify the Brightly message when applicable.
Deliver clear benchmarks and metrics for all campaigns, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution.

Siemens

Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2024, which ended on September 30, 2024, the Siemens Group generated revenue of €75.9 billion and net income of €9.0 billion. As of September 30, 2024, the company employed around 312,000 people worldwide on the basis of continuing operations.

Founded in 1978

Munich, Bavaria, DEU

251K employees (9,149 in marketing)

www.siemens.com