Responsibilities

• Execute campaigns end-to-end across email, paid, events, content and partner channels, based on our go-to-market strategy
• Own implementation across a portfolio of campaigns each quarter, with clear pipeline targets by service line
• Contribute ideas on positioning, offers and channel mix, and flag what's resonating or not in the US market
• Identify execution gaps and follow-up opportunities based on in-flight performance
• Lead retros after each campaign and roll learnings into the next one
• Act as the primary marketing point of contact for partners tied to your campaigns (e.g. Databricks, Sanity, AWS and others)
• Plan and execute co-marketing campaigns with partners, coordinating assets, timelines and follow-up
• Write campaign messaging, emails, landing pages and briefs to a high standard
• Manage paid campaigns (LinkedIn and similar) where relevant
• Set up and QA campaigns correctly in HubSpot, including tagging, UTMs, naming conventions and list management
• Support event and field marketing activity: webinars, conferences and follow-up sequences
• Make sure campaigns don't stop at launch; follow-up and lead nurturing are part of the job
• Set measurable goals for each campaign (MQL, SQL, influenced pipeline)
• Monitor in-flight performance and make optimisations
• Report results confidently, connecting activity to pipeline and revenue rather than just engagement metrics
• Identify trends across campaigns and propose where to double down or stop
• Work closely with content, design, web and sales to get campaigns live to a high standard
• Informally coach the marketing coordinator and specialist on campaign planning, execution and process
• Contribute to how the team plans and prioritises campaigns, not just what gets executed

Requirements

• 7+ years in B2B marketing, ideally in digital services, agency or consultancy
• Proven track record running campaigns end-to-end, not just supporting them
• Experience owning partner or co-marketing campaigns
• Strong with HubSpot (or equivalent MAP), not just sending emails but understanding how campaigns connect to CRM and pipeline
• Comfortable in Salesforce for pipeline visibility and campaign attribution
• Experience running paid campaigns (LinkedIn or similar)
• Strong copywriting across emails, landing pages and campaign messaging
• Commercial mindset: understands how marketing connects to revenue, not just MQLs
• Able to operate with minimal direction and take full ownership of work
• Comfortable managing multiple campaigns and priorities in a fast-moving environment