Responsibilities

• Develop and execute account-based marketing strategies for strategic and enterprise accounts that drive engagement, pipeline growth, and revenue outcomes.
• Partner with Sales to identify priorities, build account plans, and align marketing investments to target account opportunities.
• Design and orchestrate integrated 1:1 and 1:few marketing programs across multiple channels to support account acquisition, expansion, and opportunity acceleration.
• Leverage account intelligence, engagement insights, and performance analytics to optimize strategy, improve account penetration, and maximize business impact.
• Serve as the primary marketing advisor for assigned strategic account teams, providing expertise on account-based marketing best practices and tactics.
• Collaborate with Product Marketing, Field Marketing, Revenue Operations, and Sales to deliver coordinated account experiences and drive go-to-market objectives.
• Manage demand requests for ad-hoc marketing requests and needs of the sales team to support account based selling initiatives and track and report on the key account metrics and outcomes of these efforts
• Utilize marketing automation and CRM platforms to build, launch and track campaigns, manage lead nurturing workflows and measure campaign performance and ROI
• Stay informed about industry trends, best practices and emerging technologies in campaign and ABM marketing, and recommend innovated approaches to drive results and differentiate the brand

Requirements

• Bachelor’s degree in marketing, communications, business or related field
• 7+ years of progressive B2B marketing experience, including significant experience in account-based marketing (ABM), demand generation, integrated marketing, or revenue marketing.
• Demonstrated success developing and executing account-based marketing strategies that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes.
• Experience partnering with Sales leaders and strategic account teams to develop account plans and aligned go-to-market strategies.
• Strong analytical skills with the ability to leverage account intelligence, engagement data, and performance metrics to inform decisions and optimize results.
• Experience using marketing automation, CRM, ABM, and sales enablement platforms (e.g., Salesforce, 6sense, LinkedIn, Highspot, or similar technologies).
• Demonstrated ability to influence cross-functional stakeholders and drive alignment across Sales, Marketing, Product Marketing, and Revenue Operations teams.
• Excellent communication and presentation skills, with the ability to translate complex insights into actionable business recommendations.
• Strong business acumen, strategic thinking, and the ability to operate independently in a highly collaborative environment.

Benefits

• Flexible vacation and Kinaxis Days (company-wide days off)
• Flexible work options
• Physical and mental well-being programs
• Regularly scheduled virtual fitness classes
• Mentorship programs, training, and career development
• Recognition programs and referral rewards
• Hackathons