Responsibilities

• Own Thesis's presence across Instagram, LinkedIn, Meta (and more) from strategy through posting and engagement.
• Build a consistent content calendar that makes Thesis look and feel as good online as it does in person.
• Spend time in our gyms finding the stories worth telling — client transformations, trainer expertise, workouts, milestones, events, and the everyday moments that make Thesis different.
• Film and photograph content yourself. You should be comfortable pulling out a camera or phone and getting what you need. We’ll provide the equipment.
• Edit short-form video, photos, Reels, Stories, and other social content from start to finish.
• Write copy that sounds like Thesis, not like a corporate fitness brand.
• Track what performs, learn from it, and do more of what works.
• Build and execute campaigns across the client lifecycle — from prospective client to new client to long-term advocate.
• Write and build email and SMS campaigns for lead nurturing, promotions, events, referrals, client engagement, and reactivation.
• Build and improve CRM automations so the right people get the right message at the right time.

Requirements

• 1–4+ years of experience in marketing, social media, content, campaigns, events, or a related role.
• Strong social media instincts and a clear understanding of what makes people stop scrolling.
• Hands-on experience filming, photographing, and editing content. You don’t need to be a professional cinematographer, but you shouldn’t need one every time we want to post something.
• Strong writing skills. You can write an Instagram caption, client email, event invitation, and sales follow-up without making all four sound the same.
• Experience working in a CRM and building email, SMS, automation, or lifecycle campaigns.
• Comfortable looking at campaign performance and using the numbers to decide what to do next.
• Highly organized and capable of taking an event or campaign from an idea on a whiteboard to something real.
• Good taste and attention to detail. Thesis is a premium brand, and the work should feel like it.
• Proactive enough that you don’t need someone handing you a list of content to create every week.
• Comfortable spending significant time onsite at our gyms. The best content isn’t going to come from your kitchen table.

Benefits

• full benefits package.