Campaign Manager, Search at Zenith | New York City, NY | $50K/yr – $74K/yr

Zenith

Campaign Manager, Search

New York City, NY (On-site)

$50K/yr – $74K/yrMid Level1+ years expFull time

Posted 7 weeks ago

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Job Summary

Own paid search execution end to end for retail clients, turning performance data into concrete improvements and forecasts.

Paid Search: plan, manage, and optimize campaigns with budgeting and recap reporting.
Performance Analytics: analyze CPC, CTR, CPA, ROAS to drive action.
Client & Agency Collaboration: translate insights into clear, actionable recommendations with internal and external partners.

Job Description

Responsibilities

Responsible for the planning & execution of paid search campaigns from start to finish, including the development, management, optimization, and reporting of paid search campaigns
Conduct keyword research and forecasts to contribute to strategy and annual planning
Develop strong working relationships with internal agency counterparts to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Ensure client deliverables and recommendations are accurate, sound, and viable
Effectively monitor and manage keyword strategies, ad copy builds, campaign budgets, pacing, and bid adjustments
Provide excellent communication and recommendations to clients such as clear, concise, and meaningful insights in performance recaps
Command data analysis of key Search metrics (e.g. CPC, CTR, CPA, ROAS, etc.) to identify, recommend, and implement changes for increasing the performance of client Search programs
Manage budgeting, forecasting, billing, and invoicing

Requirements

Bachelor’s degree, concentration in business, marketing, or advertising preferred
1+ years of hands on experience managing paid search, shopping campaigns &PMax, client or agency side in the Retail industry preferred
Proficiency in Google Ads & Bing Ads, including Shopping Ads & Performance Max
Strong proficiency in data analysis and reporting using excel features such as vlookup, if formula, pivot table, etc
Demonstrated problem solving, organization, and project management skills
Ability to work independently and balance multiple tasks
High attention to detail and the ability to move at an agile pace
Interested in learning and growing in a fast pace environment
An effective communicator both internally and externally
Understanding the importance of adherence to deadlines while maintaining good quality of the deliverables

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988

Лондон, Англия, GBR

5.6K employees (1,571 in marketing)

www.zenithmedia.com

73% recommend to a friend

80% CEO approval