Responsibilities

• Traffic, pace, optimize, and report on YouTube video ad campaigns.
• Maintain a deep understanding of the Google Ads platform including all campaign objectives, goals, subtypes, targeting options, & ad specs pertaining to YouTube video ad campaigns.
• Develop best practices for all YouTube campaign types including; Video Reach Campaigns, Video View Campaigns, Demand Gen Campaigns & more.
• Interpret data, create insights, and translate it into applicable changes to increase client KPIs, to help develop benchmarks, and to forecast delivery,
• Troubleshoot issues related to pacing, delivery, and scale to ensure campaigns stay on track and deliver in full and on-time for each specific flight.
• Help internal teams as well as clients with anything related to tracking/tagging/pixels to ensure we are properly capturing all website activity and conversion events.
• Proactively escalate issues and communicate potential challenges to relevant stakeholders.
• Monitor client, competitor, and industry changes and share noteworthy insights with the broader team.
• Actively contribute to the overall success of the Campaign Management Team through proactive knowledge sharing, establishing best practices, conceptualizing automation features, helping to streamline processes, etc.
• Possess the ability to breakdown campaign complexities in a digestible way, and document all learnings so colleagues can benefit from your knowledge..