Campaign Manager, Health Communications

District of Columbia, USA (Hybrid)

$119K/yr – $202K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize multi-channel campaigns for public health audiences, aligning goals, messaging, and partners while delivering data-driven improvements across budgets, timelines, and media placements.

  • Campaign ownership: manage formative research, planning, and delivery across paid, earned, and digital channels.
  • Partnership and audience work: define goals, messages, target audiences, and maintain partner alignment with campaign goals.
  • Measurement and optimization: analyze metrics, report findings, and optimize based on data insights to drive program impact.

Job Description

Responsibilities

  • Develop complex advertising campaigns including, but not limited to, overseeing formative research activities, developing and implementing communication and marketing plans, producing a variety of communications products for different audiences, strategically engaging partners, coordinating the placement of paid and donated media, providing technical assistance support, and conducting digital and social media activities.
  • Collaborate with internal teams and external partners to define goals, key messages, and target audiences.
  • Conduct market research and audience segmentation to inform campaign development.
  • Manage timelines, budgets, and workflows to ensure projects stay on track.
  • Analyze campaign metrics, generate reports, and optimize based on data insights.
  • Build and maintain relationships with public health organizations, media outlets, community groups, and influencers.
  • Serve as a point of contact for partners and ensure alignment across campaign goals.

Requirements

  • Must be able to obtain and maintain a public trust clearance
  • U.S. Citizenship required
  • Bachelor’s degree or above from an accredited college or university
  • 10+ years of campaign management experience
  • 3+ years of experience managing large (> $10-50MM Annually) programs

Preferred

  • Project Management Professional (PMP) or related certifications
  • Master’s degree in communications, public health, social sciences, or associated disciplines a plus
  • Proficiency with project management tools, such as Smartsheet, MS Project, or similar systems, as well as SharePoint
  • Experience with HHS and/or CDC programs
  • Experience with health promotion campaigns
  • Experience with private and public marketing programs highly preferred
  • Prior award-winning campaign experience a plus
  • Experience with chronic disease marketing and communications preferred

Benefits

  • Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.
  • We are an equal opportunity employer.
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ICF

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ICF is a leading global solutions and technology provider. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Founded in 1969
Reston, Virginia, USA
11K employees (647 in marketing)
71% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
172.8K
Monthly Google Ads Budget
$29K
Traffic Source Mix
Search
30.6%
Direct
47.7%
Referral
12.3%
Social
7.6%
Paid
1.6%

Headcount Trend

Current headcount: ~10.7K

Marketing Team

Marketing Team Size
510 (5% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$59M
Last Raise
$29M
Grant, 3 years ago

Funding History

  • Feb 2023
    Grant • $29M
  • Mar 2021
    Grant • $30M

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