Campaign Manager, Conversion

New York City, NY (Hybrid)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end campaign ops for a multi-brand publisher, balancing cross-functional delivery with QA and data-driven optimization for on-site and in-app programs.

  • Campaign execution and cross-functional launch management across Product, Design, Marketing Ops, App, Data, and Brand leadership; ensure on-time, on-brand delivery
  • Campaign operations and asset coordination with calendars, dependencies, testing, approvals, and launch readiness
  • Performance tracking and optimization using Piano and Looker, surfacing insights and proposing A/B tests to lift acquisition KPIs

Job Description

Responsibilities

  • day-to-day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization
  • execute campaigns from concept through launch, coordinating cross-functionally to ensure projects are delivered on time, on brand, and optimized for performance
  • work closely with Product, Marketing, Design, Marketing Operations, App team, Data team and Brand leadership to manage process and workflow
  • coordinate deployment and monitoring of onsite and in-app campaigns
  • handle campaign QA, testing, scheduling, and approvals to ensure flawless execution
  • campaign operations: coordinate campaign assets, timelines, dependencies, and launch readiness across multiple teams
  • maintain campaign calendars, documentation for live and upcoming campaigns, and workflow processes to ensure efficient execution across multiple initiatives
  • Performance Reporting and Optimization: monitor and report on campaign KPIs using tools such as Piano, Digioh, Looker, and other dashboards; surface insights, propose A/B tests, and recommend optimizations to improve acquisition performance over time
  • Cross-Functional Collaboration: work closely with brand, app, magazine, and newsletter to align campaign execution with larger brand business goals; communicate progress and challenges to stakeholders in a timely and solutions-oriented manner

Requirements

  • Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field
  • 3-5 years of hands-on experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition
  • Proven ability to manage end-to-end campaign execution, including QA, deployment, and performance tracking
  • Knowledge of onsite targeting/segmentation and campaign optimization
  • Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar
  • Analytical proficiency in reviewing performance data and making recommendations for improvement
  • High level of organization and attention to detail, with experience managing multiple priorities
  • Excellent written and verbal communication skills
  • Comfort working in a highly matrixed, cross-functional environment
  • % Travel Required (Approximate): 5%

Benefits

  • medical, dental, vision, prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
  • short term and long term disability
  • health savings and flexible spending accounts
  • family care benefits
  • generous 401K savings plan with a company match program
  • 10-12 paid holidays annually
  • generous paid parental leave (birthing and non-birthing parents)
  • voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage
  • some benefits may vary depending on location
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
12

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