Responsibilities

• Architect integrated marketing campaigns from concept through post-campaign analysis, in alignment with global stakeholders and centralized decision-making frameworks. You will own the full arc, including the parts that fall between team lanes, and move on gaps before anyone has to flag them.
• Translate business priorities into clear campaign strategies, target audiences, messaging frameworks, and channel plans, ensuring every program ties back to the revenue outcomes the company is chasing, not just the activity metrics that are easier to measure.
• Build and manage a multi-channel campaign roadmap aligned to strategic marketing priorities and audience engagement objectives for the ecommerce segment.
• Design and implement AI-powered campaign automation workflows using intent signals, behavioral data, and engagement patterns to trigger personalized outreach and nurture sequences. You will stay ahead of what AI makes possible in demand generation and bring new tools and approaches to the team before they become table stakes.
• Use AI to accelerate content development, audience segmentation, and performance analysis, freeing your attention for the strategic and creative judgment that differentiates Celigo in the market.
• Define campaign audiences using firmographic, behavioral, and intent data, and partner with product marketing and content teams to develop campaign narratives and asset requirements.
• Design and execute experimentation frameworks (A/B and multivariate tests) across messaging, creative, channels, and offers. You will ship the first version fast, gather real signal from actual performance, and iterate in tight cycles rather than waiting for the perfect creative before going live.
• Execute multi-channel campaigns across email, digital, and events, coordinating timelines, assets, and launches across teams to ensure on-time, cohesive delivery.
• Support field- and segment-specific programs, including ecommerce-focused events and campaigns.
• Define success metrics and measurement plans for every campaign, then translate performance data into clear, actionable insights and recommendations for leadership.

Requirements

• 5+ years in B2B campaign management or demand generation, with demonstrated progression to strategic campaign architecture roles.
• Experience architecting and executing sophisticated, multi-channel campaigns for B2B SaaS that integrate automation, intent signals, and personalization (iPaaS or integration platform experience preferred).
• Thrives in a fast-moving environment with a startup mentality.
• Proven track record of owning integrated campaigns aligned to strategic marketing objectives within the ecommerce segment.
• Deep ecommerce fluency: understanding of platforms such as Shopify and NetSuite, integration ecosystems, buyer journeys, and the unique challenges of scaling ecommerce brands.
• Experience with AI-powered marketing tools and automation workflows, such as AI SDRs, intent data platforms, automated campaign orchestration, or similar AI-assisted execution tools.
• Hands-on experience with HubSpot and Salesforce

Benefits

• Remote-first culture, built on trust, collaboration, and transparency
• A high-growth, inclusive work environment where innovation thrives and ideas are implemented
• Lightspeed learning opportunities to keep you at the leading edge of your field
• Exceptional coworkers who challenge and inspire you daily
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities