Responsibilities

• Managing integrated demand gen planning, strategy, and execution for multi-channel event campaigns
• Orchestrating cross-functional marketing teams to drive campaign execution and delivery
• Driving audience growth and improving customer engagement for our global events
• Monitoring real-time performance, analyzing registration/ attendance trends and channel metrics, and making data-driven optimization decisions
• Partnering with regional marketing teams to align demand generation messaging and positioning with local customer needs
• Communicating results to leadership and stakeholders

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience communicating results to stakeholders

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience working with multiple stakeholders at various levels and in different locales to drive alignment

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits at https://amazon.jobs/en/benefits