Campaign Lead at Entangled Publishing, LLC | USA | $85K/yr – $105K/yr

Entangled Publishing, LLC

Campaign Lead

USA (Remote)

$85K/yr – $105K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own high impact author campaigns end to end, from GTM to post launch, with one accountable owner who drives creative direction, messaging, and cross-functional execution across social, paid, PR, retail, and events.

Campaign ownership: run 3–5 book campaigns at once from planning through post-launch
Strategy to execution: translate Book Growth Strategist GTM into executable briefs and launch plans
Real time optimization: decide what to scale, shift, or stop based on performance and insights

Job Description

Responsibilities

Own 3–5 book campaigns at a time, from planning through post-launch
Translate go-to-market strategy into executable plans
Develop and own core marketing copy and messaging, including hooks, taglines, and campaign language
Create campaign briefs and creative direction that guide execution across marketing channels
Own campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact moments
Act as the single point of accountability for campaign performance
Lead campaign kickoff and internal alignment across teams
Identify breakout opportunities through stunts, partnerships, influencer moments, and cultural trends
Make real-time decisions on campaign direction (what to scale, shift, or stop)
Track performance and continuously optimize campaigns based on results and insights

Requirements

5+ years in marketing, publishing, media, entertainment, or consumer brands
Proven ability to own outcomes, not just contribute to them
Strong strategic thinking paired with creative instincts
Deep understanding of audience behavior, fandom, and what drives attention
Ability to manage multiple campaigns at once in a fast-paced environment
Decisive, accountable, and comfortable making calls with imperfect information
Strong taste level in messaging, positioning, and creative direction
Publishing experience is a plus—but not required. We care more about instinct, judgment, and results.

Nice to Have

Publishing experience is a plus

Benefits

Competitive salary
Performance-based bonuses
Equity opportunities
High level of autonomy and ownership
This role is fully remote.

Entangled Publishing, LLC

We Are:MavericksSince coming onto the scene in 2011, Entangled has racked up the accolades—from New York Times bestsellers to starred reviews to Best Of lists. Nothing is more important to us than the quality of our fiction, and it shows.AdvocatesOur books are everywhere—in print and digital, from shelves to e-readers—thanks to our friends at Macmillan in New York, one of the biggest book distributors in the business. With 12-15 new releases launching every month, we’ve got something for everyone, from board books for the youngest reader up to adult hardcover and everything in between.CommittedOur marketing team is on a mission to break the mold with every book we release. With one-of-a-kind, custom advertising and promotion strategies and outside-the-box ideas, we work nonstop to take every book to the next level.MultifacetedEntangled’s staff is truly the dream team—from our award-winning editors to our tireless marketers, from our ingenious designers to our creative copywriters, our people are the secret weapon that makes our books shine. And we’re all about amplifying unique perspectives and making sure everyone’s voice is heard.

Founded in 2011

135 employees (122 in marketing)

www.entangledpublishing.com