Own campaign strategy and pursuit across government contracting, shaping wins through market intelligence, budgets, and competitive analysis.

• Build the campaign strategy grounded in market intelligence, customer budgets, and competitive analysis.
• Select and shape the “right-to-win” pursuits—identify pipeline opportunities that will define the campaign and focus resources accordingly.
• Drive pursuit excellence in close partnership with Pursuit/Bid Teams—improving PWin through disciplined win strategies, clear value propositions, and competitive positioning.
• Own the investment plan required to win: ensuring technical/product inputs, talent, capital, marketing, and bid development needs are met; manage tradeoffs with rigor and transparency.
• Set the customer relationship strategy across the campaign; ensure call plans and engagement rhythms are executed and producing outcomes.
• Develop campaign branding and messaging with marketing/communications—ensure the campaign narrative is differentiated, credible, and compelling.
• Run the operating cadence—regularly update and present campaign strategy, pipeline, investments, risks, and financial outcomes; adjust fast as facts change.