Responsibilities

• Launch and optimize digital advertising campaigns across platforms such as Google Ads and Meta Ads based on approved strategies.
• Collaborate with the Creative/Strategy Department to create marketing campaigns and strategies that align with brand guidelines.
• Monitor campaign performance metrics and adjust based on established KPI thresholds.
• Utilize the REACH platform to regularly and accurately record campaign activity, updates, and performance insights.
• Using the Campaigns Report, complete campaign checks regularly and make necessary optimizations to campaigns to ensure they are running smoothly and producing leads.
• Read, understand, learn, and apply the brand guidelines and REACH Agency’s internal process materials.
• Primary Job Product: Optimized, high-performing digital marketing advertising campaigns that generate consistent lead flow and support client retention
• Secondary Job Products: Accurate campaign tracking and reporting within internal systems
• All marketing tasks completed on time and on budget
• Campaign issues identified and resolved in a timely manner

Requirements

• Excellent ability to work in a detail-oriented and organized manner.
• Excellent teamwork ability and proven ability to coordinate with multiple teams, collaborate with peers and leaders to resolve challenges.
• Excellent written and verbal communication skills for internal collaboration, documentation, and reporting
• Familiarity with Google and Meta Ads platforms is a plus
• The employee must be able to operate a computer. The job requires familiarity with computer use, including word processing, email, G-Suite, web browsing, use of cloud-based and locally-installed applications, and learning to use new applications.
• As part of this job, the employee frequently sits and interacts through talking or listening. They may also need to stand, walk, and use their hands for various tasks. The employee must be able to occasionally lift and move up to 10 pounds.
• Strong spoken and written English skills are required for this role to ensure effective communication with team members.
• The above job description is not an all-inclusive list of duties and standards of the position. Employees in this role also follow any other instructions and perform any other related duties as assigned by their supervisor.

Preferred

• Familiarity with Google and Meta Ads platforms is a plus