Campaign Analyst

Dallas, TX (On-site)

$90K/yr – $120K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive campaign design and execution for IBM Campaign/Unica, translating stakeholder needs into testable use cases, specs, and reliable workflows.

  • Own design, QA, and testing of campaigns across multiple projects.
  • Must-have: Strong SQL and Unica Campaign experience.
  • Experience with data selections, ETL basics, and cross-functional collaboration.

Job Description

Responsibilities

  • Partner with business stakeholders to gather requirements and translate them into accurate campaign designs.
  • Build customer selections using IBM Campaign/Unica.
  • Provide insights and recommendations to improve campaign strategy and targeting.
  • Create use cases and test scenarios to validate campaign logic.
  • Develop functional and technical specifications alongside cross-functional teams.
  • Write and troubleshoot SQL to support backend processing and investigations.
  • Perform detailed QA checks to ensure flawless campaign execution.
  • Manage multiple projects in a fast-paced environment with shifting priorities.

Requirements

  • Bachelor’s Degree/Equivalent, or 3-5 years related experience
  • Strong SQL expertise: complex joins, aggregations, temp tables, data formatting, imports/exports
  • Experience with IBM/Unica Campaign
  • Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word)
  • Background in CRM, direct marketing, or campaign management
  • Excellent communication skills, both written and verbal
  • Project Management, Adobe Workfront, and experience in list management or campaign generation
  • Be able to multitask in high-stress, fast-paced environments
  • Familiar with and has worked in IBM/Unica Campaign

Preferred

  • Experience with AT&T products or databases is a plus
  • Adobe FAC/AJO/AEP experience is beneficial
  • Experience with ETL processes is a plus

Benefits

  • Medical, Dental, Vision, and Life Insurance
  • Flexible Spending Accounts (Medical and Dependent Care)
  • 401(k) Plan with Company Match
  • Generous Paid Time Off
  • 10.5 Paid Holidays
  • Career Development Opportunities

Group O

3.8 Glassdoor

Group O is an end-to-end business process outsourcing provider specializing in innovative, technologically driven incentive marketing, supply chain, device management & testing, and packaging solutions. The Marketing Division specializes in loyalty and reward program management utilizing O-vationsTM Loyalty and Reward platform, Omni-channel customer care and sales centers, as well as program analytics and supportive creative services. The Supply Chain division is committed to giving clients a competitive edge through comprehensive solutions. Services include kitting and sub-assembly, forward and reverse logistics, device management, spend management and order and inventory management solutions.The Packaging Division is dedicated to keeping client packaging operations running efficiently by procuring and distributing packaging materials, maintaining equipment, and optimizing packaging materials utilizing Smart AuditTM Analysis.Headquartered in Milan, IL, Group O is one of the largest Hispanic-owned companies in the United States with more than 1,200 employees. To learn more, visit www.GroupO.com.

Founded in 1974
Milan, Illinois, USA
623 employees (31 in marketing)
75% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
100.7K
Monthly Google Ads Budget
$83
Traffic Source Mix
Search
28.3%
Direct
52.7%
Referral
14.6%
Social
2.8%
Paid
1.5%

Headcount Trend

Current headcount: ~623

Marketing Team

Marketing Team Size
24 (4% of company)
Median Career Experience
17 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Non Equity Assistance, 4 years ago