Responsibilities

• Assist with the development and implement comprehensive SEM strategies to meet client objectives.
• Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
• Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
• Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
• Utilize strong analytical skills to interpret overall search performance metrics and trends.
• Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
• Implement A/B testing strategies to continuously improve ad performance and ROI.
• Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
• Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance

Requirements

• 1.5 - 4+ years experience in paid search. Digital ad agency experience.
• Hands-on Keyboard’ experience in search management platforms. Includes the following:
• Supervise the everyday performance of search engine marketing (SEM) campaigns
• Manage monthly and daily spend activity on your assigned clients ( Six Figure Monthly Budgets Preferred – Minimum)
• Plan, coordinate.and administer numerous presentations for your managed accounts
• Lead regular status update calls with clients to ensure optimal performance
• Provide daily, weekly, monthly and yearly reporting & analysis strategy
• Communicate key performance trends to your account lead and clients
• Conduct keyword research to drive new areas of growth for your clients
• Create effective ad copy to produce optimal click through and conversion rates
• Work closely with display and digital marketing teams on development and execution of integrated marketing plans
• Ability to established relationships with vendors (Google & MSN representatives)
• Strong organizational skills and ability to balance tight deadlines and challenges.

Benefits

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)