Buyer, Paid Search at CROSSMEDIA | New York, USA | $62K/yr – $80K/yr

CROSSMEDIA

Buyer, Paid Search

New York, USA (Hybrid)

$62K/yr – $80K/yrMid Level2+ years expTemporary

Posted 4 months ago

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Job Summary

Drive SEM strategy and hands-on management of paid search campaigns across major platforms with ongoing optimization.

Own development and optimization of SEM campaigns across Google, Microsoft Ads, SA360.
Must-have: 2+ years in paid search or ad agency experience.
Standout: Strong client communication and regular performance reviews.

Job Description

Responsibilities

Assist with the development and implement comprehensive SEM strategies to meet client objectives.
Hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
Utilize strong analytical skills to interpret overall search performance metrics and trends.
Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
Implement A/B testing strategies to continuously improve ad performance and ROI.
Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance.

Requirements

2+ years experience in paid search and ad agency experience is preferred.
Hands-on Keyboard’ experience in search management platforms. Includes the following:
Supervise the everyday performance of search engine marketing (SEM) campaigns
Manage monthly and daily spend activity on your assigned clients
Plan, coordinate.and administer numerous presentations for your managed accounts
Lead regular status update calls with clients to ensure optimal performance
Provide daily, weekly, monthly and yearly reporting & analysis strategy
Communicate key performance trends to your account lead and clients
Conduct keyword research to drive new areas of growth for your clients
Create effective ad copy to produce optimal click through and conversion rates
Work closely with display and digital marketing teams on development and execution of integrated marketing plans
Ability to established relationships with vendors
Strong organizational skills and ability to balance tight deadlines and challenges.

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)

CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000

New York, New York, USA

321 employees (103 in marketing)

crossmedia.com

71% recommend to a friend

89% CEO approval