Senior Digital Analytics Engineer
Acronym
USA (Remote)
$90/hr - $100/hrAgencyContractSenior level7+ years exp.
2 days ago
Business Data Scientist, Connected TV, YouTube Marketing
San Bruno, CA (On-site)
$138K/yr – $198K/yrSenior LevelFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own quantitative measurement and optimization of subscriber growth and brand impact using causal inference, across experiments, segmentation, and brand drivers.
- Experiment design and budget optimization for high-value subscribers.
- Advanced segmentation for tailored messages and win-back programs.
- Brand perception analysis with panel data and causal drivers for YouTube TV and NFLST.
Job Description
Own quantitative measurement and optimization of subscriber acquisition and brand impact using causal inference, spanning experiments, segmentation, and brand drivers for YouTube TV and NFLST.
- Responsibilities: Partner with performance marketing to design experiments using causal inference to optimize budget for high value subscribers.
- Responsibilities: Develop advanced user segmentation to tailor communications, offers, and win-back strategies.
- Responsibilities: Measure brand love with panel data and identify causal drivers of brand perception and consideration.
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Traffic Signals
Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%
Headcount Trend
Current headcount: ~29
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
37
