Business Analyst, Sr.- Marketing

Naples, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the requirements management lifecycle for marketing technology projects, ensuring clear, testable user stories and acceptance criteria while aligning business needs with technical feasibility across cross-functional squads.

  • Requirements & backlog governance: refine, prioritize, and maintain the product backlog with cross-functional input.
  • Agile cadence & cross-functional alignment: participate in standups, grooming, reviews, and retros with UX, Dev, QA, and Marketing.
  • Documentation & process standardization: maintain intake, standards, and process docs to support scalable delivery.

Job Description

Responsibilities

  • Participate and assist in the analysis, documentation, and management of business requirements throughout the project lifecycle and ensure that requirements are fully understood by all stakeholders before solutions are designed and implemented.
  • Assists in managing requirements gathering and analysis activities by working with stakeholders, including by not limited to, developers, system analysts, designers, QA analysts and internal/external customers.
  • Assists in eliciting, capturing, analyzing, refining, articulating and documenting business requirements, user stories, acceptance criteria and documentation via approved processes.
  • Assists in managing requirement changes throughout the project lifecycle.
  • Balances business requirements with technical feasibility and sustainability.
  • Synthesizes information into concise, readable, unambiguous language.
  • Assists with product backlog maintenance and grooming.
  • Collaborates closely with UX, Development, QA, and Marketing Teams
  • Assists in establishing and maintaining agreements between team members on requirements.
  • Participates in Agile cadence such as Scrum standup meetings, backlog grooming sessions, review and retrospective meetings.

Requirements

  • High school diploma or equivalent required
  • Bachelor's degree in related field preferred
  • 5 Years Of Relevant Industry Experience Required
  • Scrum experience highly desirable
  • Experience in Marketing Resource Management system, Digital Asset Management system, Atlassian tools - Jira, Confluence, Service Desk, project management systems and/or knowledge bases preferred
  • Experience in an FDA-regulated company preferred

Preferred

  • Scrum experience highly desirable
  • Experience in Marketing Resource Management system, Digital Asset Management system, Atlassian tools - Jira, Confluence, Service Desk, project management systems and/or knowledge bases preferred
  • Experience in an FDA-regulated company preferred
  • Bachelor's degree in related field preferred
  • 5 Years Of Relevant Industry Experience Required is a constraint but could be mapped to requirement; treat related items as nice_to_have if not strictly required

Benefits

  • Medical, Dental and Vision Insurance
  • Company-Provided Life Insurance
  • Voluntary Life Insurance
  • Flexible Spending Account (FSA)
  • Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
  • Matching 401(k) Retirement Plan
  • Annual Bonus
  • Wellness Incentive Program
  • Free Onsite Medical Clinics
  • Free Onsite Lunch
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FAMU National Alumni Association

The Florida A&M University National Alumni Association (FAMU NAA), a non-profit organization, incorporated under the laws of the State of Florida, was established to serve its alumni and the University, to actively promote the interest of Florida A&M University as an institution of higher learning, research and public service, to focus on the educational needs of all Americans to support cultural diversity and equal access to a quality education at Florida A&M University. The NAA works to stimulate interest in the University among students, former students, graduates, family and friends of FAMU, corporate partners, and others while providing financial, moral and political support.

Tallahassee, Florida, USA
12 employees (3 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
28.6%
Direct
47.5%
Referral
5.8%
Social
16.5%
Paid
1.5%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Team Size
3 (25% of company)

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