Business Analyst, Fan-Based Marketing

USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own data-driven fan marketing analytics by closing data gaps, building live dashboards, and sizing audiences to align with campaign goals.

  • Data gaps: identify gaps and coordinate with internal and external partners
  • Dashboards: maintain live campaign performance reports for stakeholders
  • Audience modeling: size and segment audiences to fit campaign objectives

Job Description

Responsibilities

  • Analyze fan data to identify and address data gaps, collaborating with internal resources and external vendors
  • Create and maintain live analytics reports and dashboards for campaign performance insights
  • Conduct in-depth marketing analysis to identify new business opportunities and present findings to stakeholders
  • Support data-related problem-solving and product development efforts within the Fan-Based Marketing team
  • Model and size audiences to align with campaign objectives

Requirements

  • 2+ years of experience in marketing analytics, data analysis, or a related field
  • Proficiency in SQL, including joins, aggregation, and nested queries
  • Strong statistical knowledge with experience in hypothesis testing, regression analysis, and A/B testing methodologies
  • Exceptional quantitative, analytical, and problem-solving skills, with the ability to present insights effectively
  • MS Excel proficiency, including lookups, pivot tables, and complex formulas

Preferred

  • Understanding of data ETLs, transformations, and pipelines
  • Experience with digital marketing and customer data in environments like Databricks
  • Proficiency in Python or R for data analysis
  • Familiarity with business intelligence tools such as Tableau, Power BI, or Domo
  • Experience with marketing automation tools and customer data platforms

Benefits

  • Comprehensive health benefits including medical, vision, dental, and mental health support
  • Generous paid time off, including paid holidays, sick time, and personal days
  • Opportunities for career and skill development, including tuition reimbursement and student loan repayment
  • Free concert tickets and access to unique experiences within the entertainment industry
  • Support for family needs, including new parent programs and fertility assistance
Pinnacle Method Consulting logo

Pinnacle Method Consulting

Pinnacle Method Consulting stands at the summit of specialized business transformation. We've mapped the paths to operational excellence, and we guide organizations through proven methodologies that guarantee results. Our consultants are sherpas of change management, Agile implementation, and process optimization. We don't believe in one-size-fits-all—we customize our ascent strategy for each client, but the destination remains the same: the peak of your industry.

Founded in 2013

Marketing Team

Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Non Equity Assistance, 11 years ago

Funding History

  • Jul 2014
    Non Equity Assistance