Brand Success Analyst - Grapevine

New York City, NY (Remote)

$70K/yr – $80K/yrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own brand relationships and program execution for a portfolio of DTC brands, guiding onboarding, ad delivery, and growth on GrapevineAI.

  • Brand ownership and onboarding: manage relationships, set up content delivery, and hit performance goals.
  • Creative strategy and roadmaps: partner to define performance-driven creatives and growth plans.
  • Content production and optimization: oversee production, provide feedback, and drive quality to lift conversions.

Job Description

Responsibilities

  • Own Brand Relationships and Program Execution
  • Serve as the primary point of contact for a portfolio of DTC brands, building strong relationships and guiding them through onboarding, campaign execution, and ongoing growth. Manage day-to-day workflows across the ad delivery process, ensuring content is delivered, performance goals are met, and brands are set up for success on GrapevineAI.
  • Develop Creative Strategy and Growth Roadmaps
  • Partner with brands and internal creative strategists to define performance-driven creative strategies. Build clear growth roadmaps that combine written and visual content to achieve business goals, ensuring creative direction is aligned with brand needs and audience expectations.
  • Drive Content Execution and Quality
  • Support the development of high-impact content by partnering with Creative Strategists and leveraging market insights and performance data. Oversee content production from a project management standpoint, ensuring deliverables move efficiently from concept through final delivery. Provide thoughtful feedback on UGC, video, static ads, and written content while ensuring all outputs meet brand standards and quality expectations.
  • Own Performance and Optimization
  • Analyze campaign performance to understand what’s working and where to improve. Use data and insights to guide creative iterations, optimize advertorial content, and improve conversion rates while helping brands achieve revenue and growth goals.
  • Collaborate Cross-Functionally to Deliver Results
  • Work closely with Content Strategists and cross-functional teams to align on creative direction, performance insights, and campaign execution. Maintain consistent communication with brands through meetings and Slack to ensure alignment and momentum.
  • Bring New Ideas and Drive Innovation
  • Continuously explore new ideas, strategies, and opportunities to improve performance and expand program impact. Contribute to evolving how Grapevine approaches social advertising by testing new concepts and sharing insights that move the business forward.

Requirements

  • Bachelor’s degree or equivalent experience, with 0–2 years of experience across startups, performance marketing, analytics, consulting, or other growth-oriented industries. Recent graduates are encouraged to apply. We value curiosity and a willingness to learn.
  • Strong interest in marketing, creative strategy, and consumer brands, with energy and enthusiasm for helping brands grow.
  • Proficiency in Excel and PowerPoint, including skills like pivot tables, data organization, and building clear, polished presentations; comfortable working with and analyzing data.
  • Business curiosity and awareness, with an interest in market trends, competitive landscapes, and how content and technology drive growth.
  • An entrepreneurial, builder mindset, with excitement for testing ideas, iterating quickly, and working in fast-paced, evolving environments.
  • Strong organization and project management skills, with the ability to manage multiple priorities, stay detail-oriented, and consistently follow through on deadlines.
  • Clear and compelling communication skills, with the ability to distill information into concise insights and strong written deliverables.
  • A collaborative and positive approach, with the ability to build strong relationships across teams and contribute to a supportive, high-energy environment.
  • A sense of ownership and accountability, paired with a proactive attitude and a drive to get things done.
  • A curious, team-first mindset, bringing enthusiasm, adaptability, and a sense of fun to the work.

Benefits

  • Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
  • 401k - Employer match
  • HSA - Employer contributes
  • Flexible Vacation & PTO plan
  • Paid Maternity / Paternity
  • Paid Holidays
  • Remote/Flex day schedule
  • Laid back office environment
  • The coolest team ;)
  • Fun company events & off-sites
New Engen logo

New Engen

3.6 Glassdoor

New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Founded in 2016
Seattle, Washington, US
479 employees (204 in marketing)
74% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
33.3K
Monthly Google Ads Budget
$53
Traffic Source Mix
Search
30.6%
Direct
45.4%
Referral
15.4%
Social
6.9%
Paid
1.4%

Headcount Trend

Current headcount: ~471

Marketing Team

Marketing Team Size
184 (39% of company)
Median Career Experience
9 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
27

Funding

Total Funding
$10.6M
Last Raise
$8.1M
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity
  • May 2017
    Series A • $8.1M
  • Sep 2016
    Seed • $2.5M

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