Brand Strategy and Social Media Manager

Miami, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive content creation and growth marketing for a beauty brand, owning social, email, events, and partnerships.

  • Own content calendar, posting, engagement across Instagram and TikTok, plus newsletters and blog posts.
  • Must-have: 3+ years in social media or marketing with strong TikTok/Instagram experience.
  • Standout: Hands-on Canva/Adobe skills with sponsor/partnership development.

Job Description

Responsibilities

  • Create all content assets from social media to website needs
  • Create reels, before/ after's, receive UGC content
  • Growth marketing through email and SMS campaigns
  • Create relationships through grassroots efforts
  • Manage and plan all events
  • Secure sponsors and partnerships
  • Grow email and lead database
  • Create influencer strategy and manage relationships
  • Social Media
  • Lead Content Calendar, Posting, Engagement, Instagram, Tik Tok

Requirements

  • 3 + years in social media, content creation and/or marketing
  • Must have a strong understanding of Tik Tok, Instagram and all social media platforms
  • Creative and detail-oriented
  • Self-starter and able to work independently
  • Experience with Canva and editing tools (Adobe Suite etc)
  • Ability to commute to Coral Gables and Bay Harbor Islands as needed
ALEXIS LAUREN logo

ALEXIS LAUREN

We're a leading edge beauty collective offering aesthetic skincare treatments in an ultra-luxe environment. Consider us your new self-care sanctuary.

Founded in 2022
Miami, Florida, USA
9 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.2K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
34.6%
Direct
42.9%
Referral
5.6%
Social
15.5%
Paid
1.4%

Headcount Trend

Current headcount: ~9

Marketing Team

Marketing Team Size
2 (22% of company)
Median Career Experience
6 years
Median Tenure
3.1 years