Responsibilities

• Drive AI innovation & enablement: Proactively build, test, and optimize brand strategy-related AI tools, templates, and automated workflows to scale brand systems, speed up data synthesis, and empower the broader team. Keep a constant pulse on the intersection of brand and emerging technology, bringing fresh AI workflows and innovative practices to the team.
• Build foundational strategy: Support in the development, documentation, and evolution of the core Salesforce brand identity, positioning, and narrative.
• Build and maintain brand systems: Help update the structural frameworks, brand tools, and guidelines that guide how the Salesforce brand shows up across global business units.
• Develop brand architecture & naming recommendations: Support the execution of non-product naming requests, internal program branding, and M&A brand integration mapping under the guidance of brand strategy leadership.
• Synthesize insights & monitor trends: Leverage data from our Global Brand Health Study and other market research to turn complex findings into actionable, easy-to-understand strategic reports.

Requirements

• 6+ years of experience in brand strategy, brand insights, or brand management at an agency, consultancy, or global tech brand.
• An AI-first mindset with hands-on experience using modern AI tools to optimize your own workflows, analyze data, and build efficiency tools for a team.
• Solid understanding of foundational brand principles, including positioning, brand architecture, and brand identity systems.
• Strong analytical skills with the ability to interpret data from brand health trackers, competitive auditing, and market research and translate it into clear, actionable insights.
• Excellent written and verbal communication skills, with a knack for creating compelling presentations and clear documentation.
• A systems-thinking mindset — you like to organize information, create frameworks, and build tools that make the complex simple.
• BA/BS required; MBA a plus.