Brand Strategist

Overland Park, KS (Hybrid)

$90K/yr – $100K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own brand stewardship across campaigns, translating positioning into cohesive messaging, visuals, and branded experiences while enabling teams with templates, assets, and partner collaboration.

  • Brand governance: maintain standards, guidelines and usage policies across marketing.
  • Messaging and experience: translate positioning into clear narratives and visual direction for campaigns and events.
  • Partnerships and enablement: collaborate with internal teams and vendors to deliver cohesive branded experiences and practical brand tools.

Job Description

Responsibilities

  • Supports implementation of the firm’s brand strategy and positioning across marketing initiatives.
  • Contributes to the development of brand messaging and communication guidance.
  • Translates brand positioning into clear messaging, visual direction and storytelling across marketing initiatives and branded experiences.
  • Supports the development and maintenance of brand standards, guidelines and usage policies.
  • Reviews marketing materials and provides guidance to maintain alignment with brand messaging and visual standards.
  • Assists in developing templates, toolkits and resources that support consistent brand use.
  • Coordinates development of branded merchandise, collateral and marketing materials.
  • Maintains organization of brand assets, templates and marketing resources.
  • Ensures visual consistency across marketing materials and brand applications.
  • Coordinates and supports brand presence at conferences, tradeshows and industry events.

Requirements

  • Bachelor’s degree in Marketing, Communications, Branding, Design, Merchandising or related field.
  • 4–8 years of experience in marketing, branding or communications, ideally in B2B or professional services.
  • Familiarity with brand standards and marketing communications practices.
  • Experience developing and executing brand initiatives across multiple channels including campaigns, events, merchandise, signage or environmental branding.
  • Strong project management skills with the ability to lead initiatives from concept through execution.
  • Driver's license in good standing

    Benefits

    • Medical, Dental, Vision, Life and Disability Insurance
    • 100% employer- funded Employee Stock Ownership Plan (ESOP) and 401K including employer match
    • Annual Bonus Program
    • Student Debt Employer Contribution Program
    • Paid holidays, PTO and Paid Parental Leave
    Good Shepherd Hospice logo

    Good Shepherd Hospice

    Our Mission: Serving People With Compassion and DignityOur Vision: To Provide the Exceptional Hospice ExperienceGood Shepherd Hospice is a growing provider of hospice care with a clear vision for our future, strong leadership to guide us and great opportunities for all current and future employees. At Good Shepherd Hospice, our culture of ownership is based on 4 key drivers: 1. Commitment: Commitment To Our Mission, Vision and Values 2. Engagement: Engagement With Our Customers, Our Co-Workers, With the Work Itself 3. Passion: Enthusiasm for the Work and Fellowship in the Workplace 4. Pride: Pride in the Organization, the Job and Ourselves Every member of our medical team – and volunteer staff – receives comprehensive, ongoing training. We are a member of the National Hospice and Palliative Care Association, Medicare Certified and State Licensed. Good Shepherd Hospice opened its first office in Oklahoma City in 1995. Today, we have a regional presence serving Oklahoma, Kansas, Missouri and Texas. Along the way, we've touched the lives of more than 20,000 patients and shepherded 50,000+ family members through their time of need, offering bereavement support for as long as they desired it. In 2007, Good Shepherd Hospice established the Hospice Care Foundation to provide special support for patients and families, community outreach programs and hospice-related educational opportunities for staff members.

    Founded in 1995
    Oklahoma City, Oklahoma, USA
    388 employees

    Traffic Signals

    Monthly Visitors
    4K
    Traffic Source Mix
    Search
    28.3%
    Direct
    47.5%
    Referral
    5.9%
    Social
    16.7%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~393

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1