Brand Strategist

Minneapolis, MN (On-site)

$90K/yr – $120K/yrSenior Level6+ years expFull time

Posted 1 day ago

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Job Summary

Own brand strategy and planning workstreams that turn research into actionable insights, shape briefs and brand platforms, and collaborate across multi-disciplinary teams to drive differentiated, measurable outcomes.

  • Lead research-to-insight processes and strategy briefs
  • Coordinate cross-functional planning and brand platform development

Job Description

Responsibilities

  • Develop learning plans and guide research and insight gathering.
  • Translate research and data into clear, actionable insights that drive creative and measurable results.
  • Lead brief development on a highly focused strategy to unlock creativity, inspire and enable teams to deliver distinctive, memorable work.
  • Partner closely with account leads in the client planning process, helping define the problem and reveal the opportunity.
  • Collaborate with integrated teams to build strategies and plans that yield measurable impact.
  • Consistently bring the energy and curiosity that inspires ideas and action and partners to sell ideas through to the client.
  • Facilitate workshops and discussions that elevate client brands and outcomes.
  • Support creative teams in concepting and ideation, feeding insights to strategically set up and pitch the work.
  • Collaborate with teams to ensure cross-functional execution stays aligned with strategic insights and delivers against the plan.
  • Provide agency leadership in brand and messaging strategy as well as journey and persona development.

Requirements

  • 6-10 years of integrated agency experience.
  • 5+ years of experience in a brand strategist / planning role, with clear ownership of brand strategy.
  • Experience in and passion for the Agriculture, Food and/or Companion Animal Care segments.
  • Exceptional interpersonal, facilitation, presentation and problem-solving skills.
  • Proven track record of bringing ingenuity to complex problems and inspiring teams to find unique solutions.

Benefits

  • The pay range is $90,000 - $120,000 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your base pay, Curious Plot cares about and invests in you as a team member, so that you can take care of yourself and your family. Curious Plot offers eligible team members and their eligible dependents comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more. Other benefits for eligible team members include 401(k), short term disability, long term disability, paid national holidays, parental leave, paid sick leave and paid vacation. Find additional benefits from education to well-being and beyond at Curious Plot Benefits .
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Curious Plot

Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, digital, media, social, influencer marketing, market research, issues/crisis management and event management.

Founded in 2006
Minneapolis, Minnesota, USA
138 employees (56 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
28.7%
Direct
51.4%
Referral
11.8%
Social
6.5%
Paid
1.6%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
40 (29% of company)
Median Career Experience
26.5 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
5