Brand Strategist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy for B2B/manufacturing engagements, translating insights into differentiated positioning and measurable demand outcomes.

  • Own differentiated brand positioning, messaging architecture, and narrative frameworks.
  • Must-have: 2–4+ years agency experience.
  • Standout: Experience turning discovery and insight into strategic direction with executive stakeholders.

Job Description

Drive brand strategy for B2B/manufacturing engagements, translating insights into differentiated positioning and measurable demand outcomes.

  • Own differentiated brand positioning, messaging architecture, and narrative frameworks.
  • Must-have: 2–4+ years agency experience.
  • Standout: Experience turning discovery and insight into strategic direction with executive stakeholders.
Crafted Agency logo

Crafted Agency

At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

Founded in 1999
Charlotte, North Carolina, USA
62 employees

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
22.1%
Direct
57.4%
Referral
6.2%
Social
12.7%
Paid
1.3%

Headcount Trend

Current headcount: ~62