Responsibilities

• Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
• Ensure consistency in brand voice, tone, and visual identity across all channels
• Translate brand strategy into clear, compelling campaigns
• Lead social media strategy and content planning across platforms
• Oversee content creation, including shoot direction and asset development
• Manage community engagement and influencer partnerships
• Track performance and optimize based on insights
• Manage email, app, and website content and communications
• Oversee digital customer experience across key touchpoints
• Monitor customer feedback and identify opportunities to improve engagement

Requirements

• 2-3 years of experience in brand, digital, or social media marketing
• Strong understanding of social media and content-driven marketing
• Excellent written communication skills and attention to detail
• Highly organized with the ability to manage multiple priorities
• Comfortable in a fast-paced, evolving environment
• Passion for brand building, wellness, and customer experience