Brand Specialist

Brentwood, TN (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 7 days ago

Job Summary

Own Premise branding and messaging programs end to end, shaping positioning, brand assets, social content, sub-brand governance, and brand-level content while collaborating with cross-functional teams to research personas and support sales.

  • Brand messaging and asset development across internal and external channels
  • Content, social, and sub-brand governance
  • Cross-functional collaboration to build persona-based messaging frameworks

Job Description

Responsibilities

  • Develop messaging and positioning that supports and differentiates Premise as a brand, cascading any changes via high-visibility assets to ensure consistency across internal and external communications channels
  • Support regular updates to brand messaging, including presentations, data points and statistics, and larger content pieces
  • Support execution of the brand’s social media calendar, to include developing compelling copy, interacting with our audience, and collaborating across the enterprise to source strong content
  • Support management of Premise’s sub-brands, including enforcing brand guidelines, executing messaging updates, and developing collateral
  • Contribute to the blog calendar and draft monthly posts based on brand or audience need
  • Conceptualize, develop, and deliver a variety of brand-level content and assets, including web copy, voice and style guides, presentations, and case studies
  • Support brand and market message by conducting research as required, developing and updating customer personas; creating and maintaining collateral for key audiences, and developing messaging frameworks for broad application
  • May require other duties as assigned

Requirements

  • Bachelor’s degree in marketing or communications or equivalent work experience
  • 4+ years of experience in professional B2B marketing
  • Proven experience designing, implementing, and executing projects which involve numerous visual elements, stages, and stakeholders
  • Experience in healthcare industry preferred
  • Demonstrated ability to understand customers – their pain points, how and why they buy – to create innovative, engaging, and actionable strategies that supports the sales process
  • Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
  • Outstanding communication skills across numerous platforms including written, verbal, and multi-media (web, social, and video)
  • Ability to build relationships across multiple groups and communicate confidently and effectively with both upper management and peers
  • Excellent writer, proofreader, and copy editor
  • Exceptional project management skills and experience with the ability to manage multiple projects and deadlines simultaneously

Benefits

  • Work-life balance is at the foundation of how decisions are made and where Premise is headed.
  • In addition to competitive pay, Premise offers full-time team members benefits including medical, dental, vision, life and disability insurance, a 401(k) program with company match, paid holidays and vacation time, a company-sponsored wellness program, EAP, access to virtual primary care and virtual behavioral health at no cost for team members and their dependents.
  • Additional benefits can be viewed here: https://jobs.premisehealth.com/benefits.
Premise Health logo

Premise Health

3.8 Glassdoor

We are Premise Health. The world’s leading direct healthcare company and one of the largest digital providers in the country. We operate over 800 wellness centers in 46 states and Guam for more than 2,500 of the largest organizations in the U.S., serving 11 million people with fully connected care – in-person and in the digital environment. Our goal? To redefine healthcare to be more personal, accessible, and intelligent for our members and their families. We are simplifying complexity, breaking down barriers, and pioneering amazing healthcare that helps people get, stay, and be well.

Founded in 1975
Brentwood, Tennessee, USA
4.2K employees
69% recommend to a friend
81% CEO approval

Marketing Team

Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
47.9K
Monthly Google Ads Budget
$3.7K
Traffic Source Mix
Search
28.1%
Direct
51.5%
Referral
17.1%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Brand Specialist

Premise Health · Brentwood, TN · Unknown