Responsibilities

• Integrate service brands from new acquisitions.
• Transition existing brands to the new service brand.
• Implement the brand playbook.
• Collaborate with the CMO to define content strategy for brand positioning.
• Create targeted content for homeowners, homebuilders, commercial clients, and other key audiences.
• Develop brand positioning campaigns in partnership with SMG.
• Collaborate with the Digital Marketing Specialist to ensure the new service brand is consistently implemented across the platform.
• Identify relevant industry forums, builder trend communities, and trade publications.
• Ideate and propose collaboration opportunities.
• Coordinate with internal teams to implement these partnerships and initiatives.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field
• 5+ years of experience in brand or integrated marketing
• Experience with brand integration and M&A transitions
• Strong knowledge of brand strategy, positioning, and content development
• Proven collaboration with executive and cross-functional teams
• Experience implementing brand standards across digital and physical channels
• Background in partnerships, industry associations, and influencer marketing
• Familiarity with reputation management and online reviews
• Experience supporting operational branding (vehicles, retail, signage)
• Strong project management and communication skills

Benefits

• 9 paid holidays
• Paid vacation and sick time
• Employer-matched 401(k)
• Employer-paid life insurance
• Optional supplemental life insurance
• Medical, dental, and vision insurance plans