Responsibilities

• Develop and lead integrated brand and shopper marketing strategies that drive awareness, consideration, and conversion across channels
• Translate brand positioning into retail-ready storytelling, ensuring consistency across in-store, digital, and experiential touchpoints
• Partner closely with Sales to align on retailer priorities, shopper insights, and growth opportunities, and to support the Sales team’s work and meetings with brokers and buyers
• Leverage data, insights, and market trends to inform shopper-centric campaigns and activations
• Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places, at the right times
• Leverages AI as a core, daily tool to enhance strategic thinking, accelerate creative and retail execution, and drive efficient, high-quality output while maintaining strong judgment, accuracy, and brand integrity in a health-sensitive category
• Own the strategic planning of retail marketing programs, specifically across retailer media networks, and support where possible to uplevel retailer promotions within owned and paid channels
• Lead field marketing initiatives, ensuring strong execution and brand representation in key markets
• Collaborate with internal and external partners to deliver best-in-class shopper experiences that drive conversion at the point of sale
• Act as a key liaison between Marketing and Sales, ensuring alignment on priorities, messaging, and execution

Requirements

• 5+ years of experience in brand marketing, shopper marketing, or retail marketing
• Strong understanding of consumer behavior and the path to purchase, especially within retail environments
• Proven ability to bridge marketing and sales, with experience working cross-functionally
• Experience developing and executing shopper marketing programs and retail activations
• Highly organized with strong project management skills and attention to detail
• Comfortable operating in both strategic and executional capacities
• Excellent communication and presentation skills; confident in external-facing environments
• Creative thinker with the ability to move quickly and adapt in a fast-paced environment
• Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care

Preferred

• Experience working with retail partners or in a CPG, DTC, or omnichannel environment
• Familiarity with retail media and in-store marketing tactics
• Background in field marketing, experiential marketing, or events
• Experience managing agencies or external partners
• Strategic & Insight-Driven: Sees the big picture and connects brand to shopper behavior
• Commercially Minded: Understands how marketing drives sales and retail performance
• Collaborative Connector: Bridges teams and builds strong cross-functional relationships
• Hands-On Operator: Willing to roll up sleeves, take initiative, and execute with excellence
• Confident Brand Advocate: Represents the brand with credibility and energy in any setting

Benefits

• medical, dental and vision health insurance
• paid parental leave
• open PTO
• 401k
• annual learning credit