Brand Reputation and Earned Media Lead

Lisle, IL (On-site)

$105K/yr – $157K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the earned media engine for a global industrial business, driving reactive and proactive storytelling and preparing executives for media.

  • Build journalist and influencer relationships to secure placements and bylines.
  • Lead integration of agency work with internal comms and content calendar.
  • Prepare spokespeople for media engagements with messaging, Q&A, and briefing materials.

Job Description

Responsibilities

  • Execute a proactive earned media and reputation strategy that supports International’s business priorities and transformation story
  • Establish International as a credible voice in conversations around commercial transportation’s digital and sustainable future
  • Build and maintain strong relationships with journalists, editors, influencers and industry stakeholders
  • Actively pitch and place stories across business, trade, regional and national media
  • Develop thought leadership opportunities and byline placements
  • Prepare executives and spokespeople for media engagements, including messaging, briefing documents, Q&A and interview preparation
  • Write and edit press releases, media advisories, pitches, executive messaging and communications materials
  • Manage the announcement calendar and align earned media activity with broader communications priorities
  • Integrate agency work with the internal communications plan and content calendar
  • Serve as the internal expert on media landscape, journalist / influencer relationships and earned media strategy

Requirements

  • Bachelor's degree and at least 5 years of communications experience
  • At least 1 years of lead experience
  • Master's degree and at least 3 years of communications experience
  • At least 8 years of communications experience
  • Must be legally authorized to work in the United States without sponsorship (US Citizen, Legal Permanent Resident, Refugee or Asylee)

Preferred

  • Demonstrated ability to think in narratives and identify stories that resonate with media and key stakeholders
  • Strong understanding of reputation management, thought leadership and earned media strategy
  • Proven ability to build mutually beneficial relationships with journalists, influencers and agency partners
  • Experience operating as both a strategic advisor and hands-on practitioner
  • Strong executive presence with experience advising and supporting senior leaders and spokespeople
  • Experience managing issues and crisis communications in a complex corporate environment
  • Demonstrated success securing coverage in outlets such as WSJ, Bloomberg, CNBC, Fast Company or comparable business and trade media
  • Experience in complex B2B industries such as manufacturing, transportation, technology, logistics or industrial sectors
  • Understanding of AI-era communications strategy, including LLM search and evolving media dynamics
  • Ability to manage multiple priorities and operate effectively in ambiguous, fast-moving environments
  • Excellent writing, editing and verbal communication skills
  • Strong analytical mindset with experience measuring communications effectiveness and ROI
  • Bachelor’s degree in Public Relations, Journalism, or related field
  • 7-10 years of media relations experience, with at least 3 years in a role focused on business, technology, or B2B press
  • Agency side experience
  • Strong writing and editing skills

Benefits

  • Comprehensive benefits package designed to support employee wellbeing (details at https://careers.international.com/#benefits)
International logo

International

We build International trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. Our solutions deliver greater uptime and productivity to fleets across North America. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. We are part of the TRATON Group, one of the world's leading commercial vehicle manufacturers.

Lisle, Illinois, USA

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