Responsibilities

• Lead the strategy and deployment of high-impact brand media across digital (CTV, programmatic video, paid social) and high-visibility offline channels (linear TV, OOH, cinema, local sponsorships) to build market-wide familiarity.
• Partner on full-funnel media strategy alongside the Growth team ensuring brand media flights create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders.
• Manage and track strategic allocation of brand media budget balancing upper-funnel brand health goals with lower-funnel acquisition needs to maximize overall marketing efficiency.
• Guide agency partners in developing media plans that build brand awareness and trust while maintaining the agility precise targeting and frequency caps required for performance-adjacent scaling.
• Collaborate with growth and data teams to build unified audience segmentation strategies using first-party data and brand lift insights to feed growth marketing lookalike models.
• Work cross-functionally to map how upper-funnel brand investments directly impact downstream growth metrics, including foundational MMM (Mixed media modeling).

Requirements

• 7+ years of experience managing large-scale paid media campaigns with a proven track record of successfully running brand-building initiatives that directly accelerate growth marketing velocity.
• Direct experience working hand-in-hand with growth performance or lifecycle marketing teams to pass audiences seamlessly through the consumer journey from awareness to first ride.
• Deep operational knowledge of both brand-heavy mediums (Out-of-Home, linear/connected TV, audio) and highly targeted digital platforms (Meta, YouTube, TikTok, programmatic DSPs).
• Proven success managing top-tier media planning and buying agencies with the ability to ruthlessly prioritize deliverables negotiate inventory and maintain strict creative standards.
• Strong fluency in brand health tracking (awareness consideration trust) coupled with a solid understanding of performance metrics (CAC LTV conversion rates and ROAS).
• Exceptional communication skills with a track record of aligning creative teams, product marketing, growth and finance teams around a singular cohesive media narrative.

Preferred

• Prior experience driving integrated marketing for high-density localized marketplaces like ride-hailing micromobility or on-demand delivery networks.
• Experience scaling brand media footprint into brand-new geographic territories where localized operational constraints require agile geo-fenced media deployment.
• Familiarity with how Media Mix Modeling (MMM) Multi-Touch Attribution (MTA) and matched-market lift testing help prove the economic value of brand media on long-term performance.
• An intuitive sense of how to use paid media to overcome consumer skepticism and mainstream a completely novel transit category.
• Deep familiarity utilizing Google’s advanced enterprise tools (e.g. Display & Video 360 Ads Data Hub YouTube Select) to execute highly sophisticated brand campaigns.
• Thrive in a rapidly evolving competitive and regulatory landscape with the capacity to pivot creative assets and media weights on short notice.