Brand Marketing Specialist - Sulwhasoo

New York, USA (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer relations for luxury beauty launches and events, from gifting to VIP outreach.

  • Own influencer outreach, gifting, and event support for hero launches.
  • Must-have: 2–3 years in beauty/luxury PR or influencer marketing.
  • Standout: Elevates creative concepts with a modern, elevated aesthetic.

Job Description

Responsibilities

  • Assist in developing and executing influencer strategies across hero launches and always-on campaigns.
  • Manage product send outs, briefs, timelines, content tracking, and communications with agency partners.
  • Monitor performance metrics (EMV, impressions, reach) and support campaign reporting.
  • Support planning and execution for press events, influencer moments, and luxury activations.
  • Assist with collateral development, vendor coordination, product ordering, shipping, and onsite execution.
  • Help bring creative concepts to life with a modern, elevated aesthetic.
  • Lead organization and execution of influencer and VIP mailers (product ordering, packaging, logistics).
  • Develop luxury gifting ideas aligned with key launches and brand storytelling.
  • Maintain PR product inventory and tracking systems.
  • Manage POs, invoices, vendor setup, and budget tracking for the PR team.

Requirements

  • 2-3 years of experience in beauty, luxury, fashion, lifestyle, or public relations. Experience supporting influencer marketing, events, or high-touch gifting.
  • Proficiency in Google Workspace; Canva/Adobe or CreatorIQ/Traackr.
  • Strong written and verbal communication skills.
  • Ability to multitask and manage shifting priorities with accuracy and attention to detail.
  • Luxury mindset and strong aesthetic sensibility.
  • Thrive in fast-paced environments and have a solution-oriented mindset.
  • Creative Thinker.

Benefits

  • Medical, Dental, and Vision Insurance
  • HSA Employer Contributions and FSA Options
  • 401k Participation with company matching.
  • Discount on all APUS Brands Products
  • Gratis Program - Gift box with top selling products, twice a year
  • Paid Maternity Leave
  • Short Term and Long Term Disability Insurance
  • Paid Time Off: Vacation / Personal days / Sick days
  • Company offered Mental Counseling for all employees
  • Office-closed holidays and floating holidays